Retail Offer Specialist – EMEA

Ibstone, Buckinghamshire
BP
Job Profile Summary Grade H

Our retail channel is central to our future growth, and we are looking for a forward-thinking, motivated individual to create and execute strategic initiatives in support of our retail group. This cross-discipline role works across Castrol and wider bp and is an exciting new opportunity to help build and grow our already exciting retail offer.
Job Advert
Do you want to be part of a diverse, hardworking team developing growth opportunities for our retail offer?
Castrol products are marketed in over 75 countries, employing over 5000 staff. Our retail channel is central to our future growth, and we are looking for a forward-thinking, motivated individual to create and execute strategic initiatives in support of our retail group. This cross-discipline role works across Castrol and wider bp and is an exciting new opportunity to help build and grow our already exciting retail offer.

What the role does!

• Builds overarching retail strategy to reestablish Castrol / Aral as the premium lubricant and service brand with large general merchandise and automotive specialized retailers.
• Develops and leads marketing plan and trade promotions as well as spending efficiency.
• Leads on industry trends, sharing best practices, joint business planning with key functional groups, innovation and renovation of the offer, ownership of the sales toolkit and communication internally/externally.
• Supports field sales organisation to gain valuable insight/feedback from key customers and sales personnel that can be utilised to improve the strategy for the total business.
• Develops and communicates the retail strategy with a digital first mindset and strong KPIs to assess effectiveness and efficiency.
• Manages trade program budget to control costs as well as improve sales volume and profitability in a scalable way.
• Monitors competitive activity trends to enhance strategic direction and facilitate the planning process.
• Routinely reviews and evaluates competitive programs & selling tools to ensure that Castrol/ Aral program exceeds industry’s best practices.
• Develop offers with functional groups to go after new business opportunities that strategically fit into our business model.
• Ensure the tactical implementation process is aligned with the overall strategies.

What we need from you!

We are seeking someone with a degree level qualification in Marketing or a related field. You will have considerable experience in retail marketing, with a demonstrated track record of delivering value and organisational leadership. Experience working with big retailers is essential, with a focus on growing their brick and click agenda. Ideally, you will also have experience leveraging digital to connect with consumers, including defining communication strategy and messaging.
To be successful in the role you will need to be able to develop and implement plans, identify, and implement new opportunity, whilst measuring and delivering results. The ability to think conceptually and creatively will be a real asset when setting a vision, identifying new opportunities and ways of working. Sophisticated analytical skills will allow you to mine data for understanding and insight, helping define these new opportunities. A comprehensive understanding of digital ecosystems will be useful to understand and build the consumer’s journey.

This role can be based in the UK (preference), France or Germany.

At bp, we provide an outstanding environment and excellent benefits such as an open and inclusive culture, a great work-life balance, tremendous learning, and development opportunities to craft your career path, life and health insurance, medical care package and many others.
Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact us to request accommodation.
Reinvent your career as you help our business to meet the challenges of the future. Apply now.

Entity Customers & Products
Job Family Group Marketing Group
Relocation available No
Travel required Negligible travel
Time Type Full time
Country United Kingdom
About BP CUSTOMER AND PRODUCTS

We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

• being customer-centric, agile and responsive to changing customer needs and dynamic markets
• focusing on growth and development of customer offers
• optimising the chemicals and fuels value chains to maximise integrated value
• contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
• creating strategic partnerships that drive long-term value for C&P
• being digitally enabled and empowered by customer insights and data to deliver solutions.