Regional Business Director

GlaxoSmithKline

Field Worker – GBR

Overview

This position is a field-based role, covering the Midlands region. As a Regional Business Manager, you will lead an account team of approximately 10 field-based employees including Sales Representatives, Hospital Account Managers, Regional Account Managers and Pharmacy Account Managers.

You will be accountable for the strategic development and tactical execution of LHE level plans that align with national strategy within your geographical region, and for creating an environment that encourages a one-team approach across multiple team functional types. You will ensure consistent key performance indicators and market share targets are achieved in line with GSK’s objectives, while developing business opportunities and managing the company’s activities and resources allocated to each account within the region. You will use management experience to drive successful sales uptake across GSK’s Respiratory and Adult Immunisation portfolio, while developing and motivating your team to deliver results.

Key Responsibilities

• Account Team Leadership: Set expectations for account teams including sales targets and competency expectations.
• Ensure LHE / account teams develop and maintain a deep understanding of their allocated LHE / accounts’ needs, priorities, and the marketplace to deliver on account plan objectives.
• Conduct regular LHE/account reviews to track progress against account/project plan milestones, actions and targets.
• Coach and mentor account teams in the development of their account plans, supporting them to achieve objectives and develop key competency areas.
• Maintain knowledge of key competency areas and apply it in coaching and mentoring; secure necessary training where required.
• Conduct regular competency reviews to create personal development plans and demonstrate continued improvement in sales competencies.
• Create a positive and motivational working environment through regular account review meetings for account teams or cross-functional staff.
• Leverage internal and external information and disseminate to the team to maintain and develop knowledge in key competency areas.
• Share information with others in GSK about accounts in a fit-for-purpose format.
• Participate in management team discussions to improve account plans, business plans and implementation plans.
• Contribute to the development of cross-functional plans such as marketing plans.

• General Management: Contribute to the development of brand strategies via the leadership team. Translate national brand plans into regional plans and allocate resources according to account segmentation and targeting.
• Champion account management and manage change processes with account teams and the wider cross-functional team across GSK as appropriate.
• Determine and maintain appropriate regional resource levels and deployment; present a business case when differential/alternative resourcing would better meet objectives.
• Analyse aggregate account data (sales, plans, etc.) and develop regional insights relevant to GSK’s current and future position.
• Manage regional budgets and provide feedback on expenditure outcomes.

Why you? Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• Previous line management experience, ideally in a similar sales management role within a large and/or complex matrixed organisation.
• RBM experience would be highly beneficial for this key business unit.
• Strong experience in integrating new members into a team and coaching/mentoring through business challenges to gain opportunities.
• Track record of people development.
• Strong commercial acumen with the ability to analyse trends and make informed regional decisions.
• Experience in developing and maintaining a team’s understanding of their allocated accounts’ needs and the marketplace to deliver on account plan objectives.
• Experience fostering account management as a way of working within sales teams.

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Agile and digitally minded with learning agility demonstrated in mindset or examples.
• Ability to build positive relationships.
• Demonstrated ability to lead, mentor and develop individuals.
• Strategic mindset with a bigger-picture orientation.
• Proven experience in leading a strong team in a commercial environment.
• ABPI Certification is preferred.

Closing Date for Applications – 24th October 2025

Please note: When applying, use the cover letter or CV to describe how you meet the competencies for this role as outlined above. The information you provide will be used to assess your application.

GSK is an Equal Opportunity Employer. This ensures equal consideration for all qualified applicants regardless of race, color, religion, sex, parental status, national origin, age, disability, genetic information, military service, or any basis prohibited by law. We encourage flexible working where possible.

Should you require adjustments to our process to assist you in demonstrating your strengths, contact or (hours 8:30am-12:00pm Mon-Fri; hours may vary on bank holidays). If your inquiry does not relate to adjustments, please consult the UK Recruitment FAQ guide for answers to common questions.