Programmatic Solutions Manager

Talon Outdoor Ltd

OOH is currently at the epicentre of digital transformation and this position will play a crucial role in moving Talon and the industry forward into becoming a truly omnichannel medium. With the vast majority of the UK ad market being traded programmatically, there is an opportunity for Talon to establish itself as the market leader for intelligent OOH activation and access incremental budgets which help to grow the medium. This role will make an important contribution to this revenue growth by establishing best-in-class programmatic trading standards, campaign performance and communication to our clients to grow existing and support new programmatic spends.

ABOUT US_

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

A DAY IN THE LIFE_

• Lead on the trading & setup of programmatic campaigns
• Ensure smooth & full delivery of campaigns
• Proactively troubleshoot and communicate solutions both internally and externally
• Support Client and Business Directors on programmatic pitches where relevant
• Champion & demonstrate the capabilities of Talon’s proprietary products (Atlas & Ada) both internally and externally
• Build external relationships with key activation leads within agencies
• Work closely with chosen DSP partners to curate and traffic inventory for campaigns
• Work closely with chosen SSP partners to understand where technologies can be complimentary
• Take the lead on resolving client/campaign issues as and when they arise
• Identify opportunities for upweights and work with Client & Business Directors to secure incremental revenues
• Ensure rebooking of campaigns via best-in-class service & performance
• Attend industry events to understand the full programmatic ecosystem and opportunities for business growth
• Work with Chief Programmatic Officer to establish best practices for growing team

WHAT WE’RE LOOKING FOR_

• Proven ability to setup, traffic and trade campaigns with the greatest level of care and attention
• Track record of hitting client & business KPIs
• Deep understanding of the programmatic ecosystem (omnichannel knowledge is preferred)
• First class relationship management skills with the ability to communicate across all levels both internally and externally
• Experience of working in multiple DSPs/SSPs is preferred
• 3+ years of programmatic trading experience preferred
• Sound knowledge of Talon’s proprietary data and technology offering
• An understanding of the programmatic online and OOH landscapes
• Excellent interpersonal, communication, and presentation skills
• Strong understanding of the media landscape and an understanding of marketing and media objectives
• Highly organised and proven ability to deliver excellent client service
• A proactive self-starter with an appetite to develop
• Ability to prioritise workload effectively and work efficiently to execute tasks accordingly
• Ability to proactively troubleshoot where required and communicate clearly both internally and externally
• A solution-oriented mindset is a must for this role

OUR TEAM_

This role within our Programmatic team presents an opportunity to be at the forefront of OOH’s evolution and growth. It is our responsibility to be experts in data-led opportunities to support our clients in reaching their goals, and the wider business in achieving growth. We are an agile division, continually evolving to meet the needs of the market. We work in close collaboration with all business units and across all agency groups, so internal collaboration is key. This is a fast-paced team with opportunities for growth and as we work to establish our offering, you will play a pivotal role in shaping the team for the future.

WHY US_

” The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

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