Product Marketing Coordinator

Dot Dot Dot Property Guardians

Product Marketing Coordinator

This role is critical in ensuring Dot Dot Dot s property offer meets market demand, business needs, and our social mission.

You will manage key parts of the property product lifecycle – from defining value propositions and preparing properties for launch, through to marketing, viewings, and quality control. Working closely with Marketing and Services teams, you ll help ensure our properties are well positioned, well presented, and successfully filled.

This is a varied, hands on role combining strategic thinking with operational delivery, and desk based work with regular visits to properties. You ll be supported in role by our senior marketing coordinator and head of marketing and business development.

The fundamentals of the role

Marketing and sales enablement

• Develop property messaging, value propositions, and supporting materials.
• Ensure each property has strong visual assets, including photography, video, and written content.
• Create and maintain property information sheets for internal and external use.
• Coordinate property related communications, including Mailchimp viewing emails and location based social media content.
• Work with the Marketing team to deliver campaigns, promotions, and go to market activity.

Viewings organisation and coordination

• Plan, schedule, and continuously improve the property viewings process.
• Supervise and support a small team of property viewing assistants (PVAs), including training, quality oversight, and timesheet approval.
• Ensure PVAs have accurate, up to date product information, sales guidance, and customer engagement support.
• Occasionally attend viewings to assess quality and gather feedback.

Go-to-market planning and execution

• Visit properties to understand condition, local context, and customer appeal.
• Support property launch planning, including pricing, audience targeting, and marketing tactics.
• Coordinate with Marketing to implement campaigns that attract high quality guardians.
• Track and report on the performance of property launches and viewings.
• Work cross functionally to ensure alignment between product, marketing, and service standards.

Product vision and positioning

• Support the definition and development of clear, compelling property value propositions.
• Ensure property products align with business objectives, customer needs, and market trends.
• Work with Marketing and Services to connect operational quality with external positioning.

Market and customer insight

• Research market needs, pricing, locations, and competitor activity.
• Develop and refine guardian personas to support effective targeting and communication.
• Share insights across the business to inform marketing, sales, and product decisions.
• Handle applicant information responsibly, ensuring personal data is recorded, stored and shared in line with GDPR requirements and Dot Dot Dot s data protection policies.

Product lifecycle management

• Liaise with Services during property setup to ensure standards and product features are embedded from the outset.
• Oversee the property journey from setup through launch and occupation.
• Ensure properties are ready for viewings and occupancy through clear coordination and communication.

About you

You re likely to be able to demonstrate experience of, or aptitude for, much of the following:

• Interest in our mission and values as an organisation.
• Confidence in and enthusiasm for meeting people, with good interpersonal skills and a friendly, professional manner.
• Resourceful and proactive approach – the product marketing coordinator will experience new places, people and challenges and the ability to find practical solutions or seek out advice is critical.
• Organisation and good attention to detail – someone who prepares in advance for tasks and ensures that every detail is properly addressed.
• Ability to prioritise workload and efficiently manage diary in order to achieve results and meet deadlines.
• Responsibility and trustworthiness – able to take responsibility for the safety and security of people and buildings.
• Ability to translate operational detail into clear, compelling customer facing messaging.

You ll have the opportunity to deepen your skills in:

• IT literacy – you should be willing to learn how to use our CRM, Salesforce, as well as Slack, Google Workspace and other digital platforms.
• Public speaking – learn how to confidently communicate our mission, values and standards internally.
• Professional development and self-awareness, supported by access to training such as customer service, brand and behavioural tools.
• Understanding property guardianship, including how it works in practice, how to explain it clearly, and how to respond to common questions or queries from applicants.