PPC Executive (Digital Marketing)

Peterborough, Cambridgeshire
Recruitment Hunters

Recruitment Hunters are recruiting for an experienced PPC Executive for their expanding educational client in Peterborough, Cambridgeshire.
The firm is heavily involved in Education, Training and Motivational speaking, this role is a key position in the digital marketing team to Develop – Run – Manage – Optimize PPC Campaigns.

Job Purpose: PPC Executive

You will be highly driven with at least 2 years of commercial experience in PPC and keen to prove yourself in a rapidly growing entrepreneurial business, in a successful and growing Marketing team which is focused on innovation and results in direct digital marketing.
This role does require you to be in the office full-time to collaborate with the Marketing team and other departments.

You will join the firm with a proven track record of successfully developing, running, managing and optimizing PPC campaigns. You will need great analytics skills and be able to demonstrate your experience of taking ideas through to implementation. You will need to bring your flair for writing persuasive copy and a demonstrable knowledge of hierarchical marketing models, and how they apply to your campaigns.

You will be a great communicator, keen to share ideas and solutions based on sound digital advertising principles, conscientious of detail and holding pride in your work. You will be keen to seize the opportunity to advance your career in PPC with a company that considers its employees as “intrapreneurs”.

Main Responsibilities: – PPC Executive

• A strong background in pay-per-click (PPC) advertising with a minimum of 2 years of hands-on experience (required).
• In-depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads.
• Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimization.
• Experience with Google Analytics and other reporting tools.
• You have demonstrable experience in budget management, targeting, tracking, retargeting and reporting across a variety of platforms.
• You are confident in researching, planning, copywriting, implementing and refining static, text-based, and video ads.
• You have experience and confidence in writing eye-catching (and platform-compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats, and have a keen interest in creating impactful copy within the context of PPC.
• You have a keen interest in understanding the psychology of our potential customers and how this shapes the ad content.
• You are conscientious of how your PPC ads and campaigns fit into the bigger marketing strategy of the business, you understand the importance of quality and intent over quantity when it comes to lead acquisition and take pride in reporting on the return on investment your leads have generated.

Key Result Areas:

• Deploying and managing PPC budgets across multiple channels, brands, and markets.
• Good technical knowledge about how to integrate with CRM Systems (preferably Salesforce)
• Working with the Paid Media team to solve challenges, ideate and identify new opportunities.
• Representing our brands and implementing business requirements conscientiously and to a high standard.
• Carrying out campaign experiments and writing ad copy that focuses on conversion and aims to deliver a positive ROI for the business.
• Recommending and implementing new strategies for PPC campaigns to improve results.
• Producing reports for the Head of Paid Media.

Experience Required:

Minimum of 2 years PPC (Price-Per-Click) Experience
Digital Marketing Experienced
In-Depth Knowledge of Paid Advertising Channels, such as Google Ads, Microsoft Ads & facebook Ads.

This PPC Executive role is a permanent position based in Peterborough, Cambridgeshire with parking close by. The role will be an onsite role, Monday to Friday working hours being 9 – 5.30 and paying 28,000 – 32,000 Depending on experience + Benefits.

If this PPC Executive position sounds like you, then please forward your CV to Steve at Recruitment Hunters.
Please note that this role requires candidates with PPC Experience and no Sponsorship will be available. You should be based within a commutable distance to Peterborough for an Onsite Permanent role.

“Let us do the hunting so you don’t have to!”

Recruitment Hunters is an independent recruitment agency based in Cambridgeshire who place permanent & contract staff into firms across the UK. We focus on 4 main sectors from Commercial, Accountancy, Education to Technical. The types of roles we recruit for as follows: Administration, Accounts, Customer Service, Logistics, Credit Control, Ledger Clerks, Sales, Account Management, Management, IT, HR, Directors, Accountants, Analysts, Insurance, Technical, Public Relations, Marketing, Design, Legal, Call Centre, Receptionists, Pa’s, Bi-Lingual, Field Sales, Graduates, Juniors, Mortgage Underwriters, Banking & everything in-between.

PPC, Price-per-Click, Marketing, Digital Marketing, Marketing Campaigns, PPC, Paid Advertising, Run Marketing Campaigns, Google Ad words, Google Ad’s, Facebook, Reporting, Google Analytics, Digital, Peterborough, UK, Recruitment Hunters