PPC Executive

Yaxley, Cambridgeshire
Interaction Recruitment

My client based in Peterborough are currently recruiting for a PPC Executive to join their team on a full time permanent basis. Reporting to the Head of paid media, offering a salary of £28-32,000.

The ideal candidate will have at least 2 years experience in a similar role and will be keen to prove themselves in a growing company. This role does require you to be in the office full-time to collaborate with the Marketing team and other departments.

In order to be considered you will have a proven track record of successfully developing, running, managing and optimizing PPC campaigns. You will need great analytics skills, and be able to demonstrate your experience of taking ideas through to implementation. You will need to bring your flair for writing persuasive copy and a demonstrable knowledge of hierarchical marketing models, and how they apply to your campaigns.

You will be a great communicator, keen to share ideas and solutions based on sound digital advertising principles, conscientious of detail and holding pride in your work. You will be keen to seize the opportunity to advance your career in PPC.

Minimum Requirements & Responsibilities:

• A strong background in pay-per-click (PPC) advertising with a minimum of 2 years of hands-on experience (required).
• In-depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads.
• Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimization.
• Experience with Google Analytics and other reporting tools.
• You have demonstrable experience in budget management, targeting, tracking, retargeting and reporting across a variety of platforms.
• You are confident in researching, planning, copywriting, implementing and refining static, text-based, and video ads.
• You have experience and confidence in writing eye-catching (and platform-compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats, and have a keen interest in creating impactful copy within the context of PPC.
• You have a keen interest in understanding the psychology of our potential customers and how this shapes the ad content.
• You are conscientious of how your PPC ads and campaigns fit into the bigger marketing strategy of the business, you understand the importance of quality and intent over quantity when it comes to lead acquisition and take pride in reporting on the return on investment your leads have generated.

If you feel like this is the role for you, please forward your CV to (url removed) or call (phone number removed).

INDHUN