PPC Business Director NEW

City, London
UNAVAILABLE
Company Description Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Job Description Our vision is to have a Paid Search product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business. We strive for:

• A department where employees feel recognised, fulfilled and energised to do great work

• Award winning work, thought leadership and features in every pitch

• The best product/technology and data on the market combined with the best client service

• Everyone pulling in the same direction. All brands talking to the same proposition

• Maximise every single commercial opportunity

The Paid Search team sits within the Performics unit of Publicis Media together with Organic Search, OneSocial, Retail Media and Affiliates. Paid Search works across a variety of Paid Search executions, including Search, Shopping, PMax, App and Demand Gen.

The Paid Search Business Director is a key leadership role, that will support the strategic growth and development of our Paid Search proposition through a best-in-class approach to several client accounts and the transformation of our Paid Search talent. You will be a trusted advisor to senior clients as well as your colleagues within the agency. With your Account Director and team of channel specialists, your primary goal will be to develop client strategy and elevate our Paid Search proposition, ensuring that you are working in lockstep with our overarching business strategy whilst delivering best in class client servicing. This includes protecting existing revenue via client retention and driving growth through channel growth and innovative product adoption.

Responsibilities – Revenue growth – A primary focus is to create commercially driven proposals, expand our scope of work and collaborate with other areas of the business to deliver revenue growth and achieve common goals. You will achieve this by driving adoption of commercially beneficial tools and services, scaling proprietary technologies.

– New Business – You will become a champion of our Paid Search proposition and lead new business pitch responses. You will ensure the Performics Paid Search credentials are widely known across the Paid Search community and beyond. You will also elevate your contribution to new business by understanding and being able to tell the Public Media pitch story, fully immersing yourself in the Publicis Media proposition and hand raising for new business pitches where required.

– Commercial strategy – You will lead the commercial strategy for your client portfolio, working on improving team profitability, understanding how Publicis tools and data offering can benefit and fit into the client strategy.

Product adoption – You will be accountable for driving change management within your direct team to adopt products and technology that will reinvent how we plan and buy media. Ensuring your team members lean into change, upskill and understand the benefits of adopting products that will deliver business value to your clients and the way in which we work. You will be measured on the adoption of these products and services as part of your success metrics.

– Client sophistication – Working with your Head of Paid Search, you will create Paid Search strategies that will transform your client’s approach to data and measurement. Continuously distilling the direction of Publicis Media and leaning into adopting strategic data partnerships that are a priority for our business and deliver on the Publicis Media proposition.

– Client roadmaps – Deliver client sophistication through the development of strategic roadmaps that unify data, tech and media in a coherent market-leading offering. You will also be responsible for ensuring that your team is structured and positioned to execute the roadmap effectively.

– Planning leadership – Produce the next generation of performance media experts by reinventing how teams plan, buy and measure media. Own media partnership engagements to define how to mature media approaches to futureproof the agency. Devise clear media narratives that position Performics and Publicis Media as leading partners.

– Thought Leadership – Promote Performics within PR through the creation and publishing of articles within the industry and speaking at panel events.

– Awards – Identify market-leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part in the Paid Search team becoming recognised for award-winning work.

– Team management – You will lead a medium to large team of Paid Search experts and will be responsible for steering initiatives to ensure that they have a clear career path, advocating for talent mobility and removing barriers to upskilling and attending training.

Qualifications

• Extensive prior relevant experience within a digital agency, specifically in Paid Search key suppliers (Google Ads, Microsoft Ads, and Apple Search Ads).

• Extensive knowledge & experience working with campaign & bid management software, in particular SA360

• Extensive experience in managing teams, including individuals with 5+ years’ experience. Effective in people management and compliant, following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans, and issue resolutions.

• Ability to offer consultative advice to large-budget advertisers about their Paid Search campaigns. Holistic attribution of value relating to the client’s business and marketing success measures to report cross-channel marketing outcomes.

• Strategic experience in identifying & delivering commercial growth – not just in media billings but in new emerging revenue streams. Delivers high-value client business strategies and translates these into team actions and outputs.

• Lead data governance and management in line with global and industry developments, communicating this effectively with internal and external stakeholders.

• Ensure Financial Quality Assurance is adhered to within the agency / departments / teams and will own mistakes.

• Create clear data narratives that position Performics and Publicis Media as leading partners in the industry.

• Build the infrastructure to create the next generation of performance experts.

• Champions equal opportunities and supportive ways of working for teammates with equity requirements by working with the Talent team. Promotes a culture of diversity, equity and inclusion within the team.

• Capable of producing decks and POV aimed to senior clients or new client business.

Additional Information Performics has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
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