Performance Marketing Manager

City, Birmingham
BeTechnology Group

be:technology are thrilled to be partnered with a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Their marketing team is crucial in achieving their growth targets and increasing customer retention by providing valuable interactions.

We are seeking a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts.

Only Apply if you have proven experience working within the Technology Industry!

Responsibilities

• Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data.
• Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection.
• Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
• Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI.
• Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity.
• Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation.
• Create multimedia content, including success stories, advertorials, website content, and video content briefs.
• Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement.
• Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves.
• Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value.
• Work cross-functionally, collaborating with other teams and suppliers.

Skills and Experience

• Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC.
• Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce, and Pardot.
• Strong analytical skills with the ability to generate actionable insights from data.
• Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies.
• Skilled copywriter with the ability to balance a data-driven approach with creativity.
• Strong problem-solving skills and attention to detail.
• Excellent communication and collaboration abilities.
• Ability to adapt to a fast-paced and dynamic work environment.
• Experience with Power BI is a plus, but not essential.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.