Performance Activation Director

Manchester, Lancashire
GroupM

Job Title: Performance Activation Director

Location: London, Manchester, Athens

Reporting to: Performance Business Director

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.

Ultimately, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

The Role

As the agency expands its digital activation offering, the Performance Activation Director will serve as the senior activation role within their business unit. They will be the most senior day-to-day lead on their clients, accountable for campaign execution across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media.

Individuals in this role possess deep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies, rigid process and a Performance Mindset that helps to empower those around you to exceed client’s business objectives.

This role requires leadership and communication skills to actively engage with senior client stakeholders, T&Pm’s client teams, the wider Performance Practice, GroupM Nexus, and media/technology owners to ensure the best data and technology is utilized in our overarching strategy and activation tactics.

You will confidently lead activation discussions with clients and internal teams, while also demonstrating management skills in developing Performance Activation Managers and Executives.

Collaborating closely with the Performance Business Director and Performance Planning counterparts, the Performance Activation Director will champion a truly innovative approach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn approach, fostering knowledge sharing and best practice documentation across the agency.

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, using AI to drive client results.

If you enjoy in-platform activation, are highly meticulous with process and highly-driven in achieving client’s objectives – please put your name forward for the Performance Activation Director position.

Key Responsibilities

1. Accountable in the team’s support provided to the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics.
2. Accountable that the best-in-class Digital execution process is developed cross platform, and implemented by your team correctly across your client portfolio.
3. Accountable that the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives.
4. Accountable that “incremental test & learn frameworks” across all clients are completed and updated with delivery outcomes.
5. Accountable for data, insights and learnings to all in and post campaign analyses and reports are delivered to the highest quality.
6. Accountable for full adoption of the different proprietary and third-party tools i.e. execution, tracking, optimisation, management and analytics whilst understanding the different strengths & limitations of each.
7. Work closely with key Media partners on product developments and account growth opportunities.
8. Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing.
9. Accountable that benchmarks across all platforms are created, to help inform campaign measurement.
10. Responsibility for the development of the entire Business Unit’s Activation team, with clear split of roles & responsibilities by level.
11. Responsibility to create career progression objectives for the Business Unit’s Activation members, communicating a clear vision.
12. Assist the Business Director and wider business with new business support and submissions when required.
13. Accountable for your team’s financial accuracy through the planning & buying process, ensuring on time and accurate billing of all Performance media delivery.

Skills and Experience

1. Best-in-class knowledge and experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media.
2. Ensure certifications across all activation platforms are completed and up-to-date.
3. Extensive experience of client servicing is a must.
4. Track record of line management and team development plans.
5. Strong project management skills.
6. Efficient working style.
7. Someone who knows how to delegate and empower people.
8. Ability to work collaboratively with internal and external stakeholders across client teams and broader agency.
9. Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.
10. Being an energetic, pioneering, and honest person who leads by example.
11. You have strong organisational skills and attention to detail.
12. A Performance Mindset.
13. Curiosity and ability to embrace change is needed.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the more brilliant work we can create together.