Paid Social Marketer NEW

Mega Events / Travel / Music Ltd

MEGA is an award winning (Promoter of the year 2023), pioneering experiential events company with a portfolio of brands occupying the intersection of popular culture, music & entertainment. We independently develop & execute unique products with the power to cut through the noise, entertaining over 675,000 guests per year.

At MEGA we manage the full 360 degrees of event creation from concept to completion, allowing us to be dynamic in a fast paced market environment. Event concepts & research, branding, marketing, tour management, production, logistics, talent booking, and event management are all part of our repertoire.

Our event concepts/acts include: The Rock Orchestra Silent Discos in Incredible Places Illuminated Orchestra Enchanted Voices Secret Soiree

About the role:

We are looking for a strategic and results-driven Marketer to take ownership of campaign planning, execution, and optimisation across our portfolio. This role requires a data-led approach, a strong creative mindset, and leadership skills to drive performance marketing success.

Key Responsibilities:

• Campaign Management & Strategy: Develop, execute, and continuously optimise multi-channel marketing campaigns across Paid Social, Search, and other performance-driven channels to achieve business objectives.
• Creative Collaboration: Work closely with creative and content teams to brief, guide, and refine marketing assets, ensuring they align with brand messaging and performance goals.
• Team Leadership: Manage and mentor a team of Paid Social Managers and Executives, providing strategic direction, performance feedback, and professional development opportunities.
• Market & Platform Insights: Stay at the forefront of industry trends, algorithm changes, and emerging opportunities across digital marketing platforms (e.g., Meta, TikTok, Google, YouTube, and programmatic channels).
• Performance Marketing: Drive direct response campaigns focused on customer acquisition, retention, and ROI, using data and insights to refine strategies.
• Analytics & Optimisation: Oversee campaign reporting, analyse key performance metrics, and provide actionable insights to improve efficiency and effectiveness.
• Budget Management: Own campaign budgets, allocate spend effectively across channels, and ensure efficient use of marketing investment.
• Stakeholder Collaboration: Work cross-functionally with internal teams and external partners to align on goals, share insights, and drive campaign success.

Requirements:

• Proven experience in a performance marketing role within the events sector. Must have a clear understanding of the events we are selling and how to market them.
• Strong background in Paid Social and/or Performance Marketing, with hands-on experience in Meta Ads, Google Ads, and other digital platforms.
• Data-driven mindset with expertise in campaign tracking, attribution, and analytics tools (e.g., Google Analytics, Looker, or similar).
• Ability to lead and inspire a team while managing multiple projects in a fast-paced environment.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

Working Conditions:

• This is a full-time, permanent position
• The role will be based at our office in North Acton, London
• Working hours are 10:00 – 18:00 / Monday to Friday

Benefits:

• Private Health Insurance
• Gym Membership
• Dog friendly office
• Casual dress code
• Company events