Paid Search Lead

Griffin Fire

At IMD, we’re an innovative company driving success across multiple online ventures, with a strong focus on the French market. We’re ambitious and we’re growing rapidly.

About the role:

We are seeking a data-driven Paid Search Lead to join our existing Paid Search team. This role will focus on managing and enhancing campaigns across Google Ads and Microsoft Ads, with a keen eye on driving ROI and managing significant budgets. You will work collaboratively with Design, Tech, as well as the wider Marketing function to achieve campaign success. Proven experience handling high-budget, complex accounts are essential for this position.

This role offers the opportunity to be part of an entrepreneurial environment with a collaborative spirit. We’re seeking out someone who can make quick decisions to make a real tangible impact.

PPC is a vital part of our strategy, applicants must be able to work from our London office, with one remote day per week. Alternatively, this role can be based from our Dublin office with a similar setup.

Responsibilities

Campaign Management

1. Own and manage end-to-end PPC campaigns on Google Ads and Microsoft/Bing with a monthly budget exceeding £1.5m.
2. Create, optimise, and monitor shopping and search ads, ensuring high performance and relevance across diverse markets.
3. Research, analyse, and manage keyword performance to enhance ROI.

Performance Optimisation

1. Continuously optimise ad content, including copy, assets, and dynamic elements, based on performance data.
2. Analyse campaign data using Google Analytics and management portals to drive conversions.
3. Produce reports with actionable recommendations to improve future campaigns and spend.

Strategy & Implementation

1. Develop and execute innovative PPC strategies to drive product growth.
2. Oversee the setup and launch of search advertising campaigns across multiple clients and markets.
3. Monitor campaign performance, identify optimisation opportunities, and take action to improve results.
4. Cultivate a test-and-learn approach, documenting campaign strategies and insights.

Industry Insights

1. Stay updated with the latest PPC trends.
2. Oversee company SEO performance and provide support for basic website updates.
3. Track and analyse website traffic to improve marketing effectiveness.

We’re looking for someone with:

1. At least 4+ years of hands-on experience managing Google Ads and Microsoft/Bing campaigns.
2. Previous experience in digital marketing or a similar paid search-focused role.
3. Strong proficiency in Google Analytics and campaign management platforms.
4. A results-driven approach with a passion for optimising performance and conversions.
5. Ability to work autonomously, and take ownership of your work.
6. Skilled in creating, managing, and analysing Google and Bing ads.
7. Confident in bringing fresh ideas, testing campaigns, and learning from outcomes.
8. Strong commercial awareness and independent workload management.
9. Proficient in analysing and interpreting campaign performance data.

It would be a plus if you have:

1. Experience in multiple markets (EMEA, US, APAC etc).
2. Experience in a similar, or start-up environment.
3. Professional or even fluent knowledge of Italian.
4. Professional or even fluent knowledge of French.

The Package

1. Approximately £55,000 – £65,000 per annum (Dependant on level)
2. Generous Performance-related bonus, paid quarterly
3. 25 days holiday + Bank Holidays

The Perks

1. At least one legendary company trip per year (Worldwide unique experiences)
2. £17 Deliveroo credit every day for lunch in the office
3. MacBook-Buy-Back option
4. £500 home office budget