Paid Search Account Manager

Group M Worldwide Inc.
Paid Search Account Manager

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At EssenceMediacom, we want to eradicate inequity. We don’t tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themselves for a role if they don’t feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

About EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Intro to the role:

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client expectations. The Paid Search Account Manager acts as a key point of contact for the Global Hub.

Key Responsibilities: Campaign Management

• Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD to devise campaign strategy and translate this into campaign delivery.
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
• Ensure adherence to paid search channel best practices for clients, and contribute to the development of search best practice.

Client & Partner Management

• Develop strong relationships with the Global Hub, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.
• Foster a good working relationship across all client teams to facilitate flawless execution of plans and build rapport to become a trusted advisor.
• Has strong knowledge of the client sector/industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

• Motivational Manager leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done.
• Delegating and managing workloads across the junior members of the team and Global Hub where required, whilst supporting and educating planning teams on the benefits and purpose of paid search.
• Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.
• Contributes to the development of strategic revenue and services opportunities.

About You:

• Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.
• Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.
• Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

GroupM Nexus Benefits:

• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually)
• Flexible Working Policy
• Flexible Public Holidays Policy
• Private Medical Insurance
• WPP Pension scheme
• Cycle to Work Scheme
• Online career review and development tool

And many more!

(Please note this is a UK based role and requires individuals to have the right to work in this location)