Paid Search Account Executive – PPC

GroupM
Description
Position at GroupM Nexus

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Essence Mediacom – A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy – built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The EssenceMediacom Search team works to effectively manage paid search campaigns to consistently deliver excellent results against client KPIs. We are a team working across a range of clients within many different markets. You’ll be a part of the wider Google Practice, which is a community for all EssenceMediacom UK digital experts, which focuses on connecting the Google ecosystem and delivering best in class performance for our clients. We are now looking for a Search Executive to come and join the team.

Intro to the role:

As a Search Executive, you will be responsible for keyword research, campaign builds, performance monitoring and optimisation, alongside analysing data to write insightful commentary for reporting.

You will develop excellent in-platform knowledge, working closely with the Search Account Manager and Senior Search Executive to plan and execute best in class Paid Search strategy, whilst continuously looking for new opportunities through research and cross-team collaboration.

Key Responsibilities:

Performance Monitoring and Optimisation

• Effectively manage your assgined paid search client campaigns; ensuring effective and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Work closely with the Search Account Manager to plan and execute a best in class Paid Search strategy including activation and rigourous testing of new products.
• Assist with performance analysis, internal report maintenance, issue identification and on-going solution development that your team conducts

Working in your team

• Collaborate with and support other team members with the implementation, optimisation and paid search activation for clients.
• Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work.
• Contribute to client meetings and participate in ongoing client engagement.

Finance and Operational Procedures

• Carry out regular campaign and budget management checks.
• Identifiy gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
• Ensure financial accuracy whilst conducting the client budgeting process and reconciliation of ad spend.

Skills and Experience

• Passion for digital marketing, in particular Search
• An analytical thought process, keen to drive continued excellence and deliver for our clients
• Have a proactive attitude, showing an enthusiasm for Search and the desire to learn.
• Ability to manage their time effectively and to work as part of a group
• Attention to detail and excellent communication skills, both written and verbal
• Proactive and self motivated, always looking to expanding knowledge and capabilities

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.