Membership Marketing Manager

BUSINESS IN THE COMMUNITY

Business in the Community (BITC) is the King s Responsible Business Network, the UK s largest and most influential responsible business network dedicated to building a fairer and greener world together.

We inspire, engage, and challenge leaders to take practical action to mobilise their collective strength as a force for good in society.

We are looking for an experienced and dynamic Membership Marketing Manager to lead in retaining and growing our membership base. In this role, you will develop and implement strategic marketing initiatives across events, advisory services, and products, ensuring maximum engagement and value for our members. Your work will be pivotal in strengthening BITC s position as a leader in responsible business practices, driving both growth and long-term sustainability

This role will require working in London on a hybrid basis 2 days per week and involve the following accountabilities:

Strategic Planning implementation: Membership Retention:

• Design and execute targeted retention campaigns to enhance member engagement and satisfaction. Collaborate with the membership team to identify at-risk members and develop strategies to retain them.

• Monitor and report on retention metrics, identifying areas for improvement.

Membership Acquisition:

• Develop and implement innovative marketing campaigns to attract new members.

• Identify and engage with potential member organisations, highlighting the value of BITC membership.

• Leverage digital marketing, events, and partnerships to expand our reach and attract new members.

Content and Communication:

• Take ownership of copywriting and content creation, crafting compelling branding and business development materials, aligning these with our voice and ensuring they effectively demonstrate the value of Business in the Community.
• Ensure consistent messaging across all channels, aligning with BITC s brand and values.
• Plan, execute, and optimise digital advertising campaigns for membership acquisition while overseeing the creation of compelling marketing materials, including brochures, emails, social media content, videos, and case studies to drive awareness and conversions.

Collaboration and Stakeholder Engagement:

• Work closely with internal teams, including Membership, Advisory services, Events, and Business Development to deliver cohesive marketing campaigns for these core membership areas.
• Engage with external partners and stakeholders to amplify BITC s reach and impact.

Performance Monitoring and Reporting:

• Track and analyse the effectiveness of marketing campaigns, using data to optimise strategies and demonstrate ROI.
• Prepare regular reports for senior management, providing insights and recommendations.

Experience Required

Proven experience in a marketing role, with a strong track record in membership retention and acquisition. Experience within a not-for-profit or membership organisation is highly desirable.