Membership Marketing Executive – London

Frasers Group
Membership Marketing Executive – London

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.

Please note, this role would be based 4 days in our London office, 1-day WFH.

Job Description

• Collaborate with the Membership Marketing Manager to execute and manage the membership customer journeys and the management programme, driving member engagement, member value and retention.
• Continually improve the member experience, help to identify opportunities to reduce friction in activation of rewards and increase active member rates.
• Collaborate with the brand, digital marketing, and CRM teams to leverage all marketing channels effectively to drive membership acquisition and engagement and to ensure seamless alignment and execution of membership initiatives.
• Utilise data-driven insights to identify customer needs and preferences, helping to tailor the customer journeys accordingly.
• Work closely with brand and design teams to generate membership specific content across digital and offline channels as well as plan and executing events and experiences for members.
• Support the Manager in monitoring and measuring the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
• Help to define the proposition, benefits and rewards and customer segmentation.
• Continually improve and iterate the rewards and benefits and onboard relevant brand partnerships.
• Work with your Manager to manage the future membership roadmap and roll out to all other brands.
• Utilise data-driven insights to identify customer needs and preferences, tailoring the offerings accordingly.
• Working on membership collateral and T&Cs and FAQs, ensuring all documentation is kept up to date with new initiatives.
• Collaborate with cross-functional teams to ensure cohesive communication and seamless integration and execution of the loyalty programme with other business operations.
• Monitor and measure the effectiveness of the loyalty programme and provide actionable insights to optimise programme effectiveness.
• Have exposure to the budget for the loyalty programme, ensuring efficient allocation of resources to maximize ROI.

Qualifications

• Proven experience in marketing or a related field, with exposure to loyalty or membership programs preferred.
• Detail-oriented with strong organizational skills to execute complex membership marketing campaigns effectively.
• Collaborative mindset, capable of working with various teams to deliver exceptional membership experiences.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Passionate about creating engaging and valuable experiences for customers through membership initiatives.
• Proven experience in marketing or a related field, with exposure to loyalty or membership programmes preferred.

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, fearlessly, and take the team with you.
• Own it and back yourself – Own the basics, own your role and own the results.
• Be relevant – Relevant to our people, our partners and the planet.