Membership Marketing Executive

Royal United Services Institute for Defence and Security Studies
About RUSI Membership

RUSI is a well-established research institute and think tank, focusing on defence, security and geopolitics. RUSI offers both Individual and Corporate memberships, allowing exclusive member access to certain publications and events, and providing additional opportunities for members to engage directly with our research activities and staff. As an independent charity, income from membership directly supports the work and existence of the Institute, and growing membership income is a key strategic objective.

Main purpose of post

The Membership Marketing Executive will have two key priorities:

To actively manage a new, RUSI-wide initiative aimed at attracting the ‘Next Generation’ of young professionals (typically aged 20 to 30) to our work. Working with all parts of the Institute and external volunteer stakeholders, the jobholder will lead all aspects of growing a large community of young people interested in defence, security and global affairs
To develop and execute a membership marketing strategy to grow RUSI individual membership (attraction and retention) and support corporate membership marketing activities

The membership team is small and resources throughout the Institute are limited. We are looking for a hands-on Membership Marketing Executive with a can-do attitude, a talent for thinking creatively and building great relationships, and someone who will be able to bring self-starting energy to this exciting new role.

Key tasks

RUSI Next Generation

Prepare and execute a Next Gen marketing plan (branding, communications, dedicated webspace on RUSI site, promotion via partners etc)
Prepare monthly newsletter
Organise and deliver a series of Next Gen events (monthly minimum), dealing with speakers, venues, logistics, communications etc.
Actively manage the sign-up/registrations
Organise meetings and support the Next Gen Steering Group of staff and volunteers

RUSI Membership Marketing

Work with RUSI’s communications and marketing team to develop and execute a membership marketing plan to grow individual membership (attraction and retention)
Create and manage promotional and communication activities, focused on email, social media and other digital channels, aimed at positioning RUSI membership to new audiences and marketplaces
Develop creative promotional mechanics and offers to target specific groups
Support the overall evolution of membership propositions and new product development
Support corporate membership marketing activities and events
Develop and manage partnership opportunities that support the growth of RUSI membership
Represent RUSI at relevant external sales or engagement events

The above list of duties is not exhaustive. The post holder will be required to undertake such duties that may reasonably be expected within the scope and grade of the role.

Essential skills and experience

Experience of managing promotional activities and campaigns
Highly organised, with a systematic and diligent approach to planning, activity tracking and record keeping
Experience of meeting and event organisation/management
Strong communicator with experience of multi-channel marketing activities
Able to work on own initiative in a small but complex organisation with competing demands.

Desirable skills and experience

An interest in defence, security, global affairs or the major challenges of today
Ability to balance competing needs and capabilities in a productive way
Experience of working in the not-for-profit sector or with young professionals
Change catalyst: experience of developing new and innovative products and services in response to opportunity.

Application Process

To apply, please click on the apply button at the top of the page on our website, to submit a CV and short personal statement (no more than half a page) detailing any relevant skills or experiences and why you think you would be ideal for the role. There will be an interview process along with relevant testing.

Closing date: 7 December 2021. Applications will be reviewed on a rolling basis, and the closing date brought forward if needed. Early application is encouraged.

Please DO NOT submit multiple applications for this vacancy. We no longer accept applications to our recruitment mailbox, applications received in our mailbox will not be processed.

What we offer

Initial 12 month contract
Competitive salary of £26,000 – £28,000 per annum depending on skills and experience
25 days annual leave (rising with service)
Additional days off during Christmas – RUSI Christmas closure days
Generous pension contributions at 6% employer contribution
24/7 Employee Assistance Programme
Season ticket loan
Rental deposit scheme
Free access to RUSI’s world leading programme of events, conferences, and research materials.