Media and Communications Manager NEW

PAGB

Job title: Media and Communications Manager

Contract: Maternity cover, 1 year from March 2026

Hours: Full time, 35 hours per week

Reports to: Head of Communications

Salary: £40-45k

Location: New Penderel House, 283-288 High Holborn, London WC1V 7HP

Working pattern: Hybrid working, with Tuesdays and Wednesdays based in the Holborn office and three days working from home

Company Description

PAGB is the consumer healthcare association. We represent manufacturers of branded over-the-counter (OTC) medicines, self-care medical devices, and food supplements in the UK. We empower self-care as the expert voice of the UK consumer healthcare industry. Working with Government, regulators and our members, we support the sector to responsibly navigate the ever-changing landscape, encouraging a fair and positive regulatory environment that supports product innovation, and promotes the contribution that self-care can make to people’s health at no cost to the NHS. Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self-care products.

Role Description

This is a full-time hybrid role, based in the London Area, United Kingdom, with the flexibility to work from home 3 days a week. The Media and Communications Manager, reporting into the Head of Communications, is responsible for the creation and delivery of PAGB’s external, member and internal communications, overseeing media relations and the PAGB brand.

Overall accountability

• To effectively manage all content on PAGB website and microsites
• To effectively manage the PAGB brand and visual identity
• To organise, co-ordinate and support PAGB events
• To manage all aspects of PAGB’s media relations
• To be the first point of contact for all media enquiries
• To effectively market PAGB services, events and training
• To create, manage and oversee creation of PAGB newsletters
• To support internal communications

Key areas of responsibility include:

Website and digital communications

• Managing the PAGB website to ensure it is regularly updated with relevant information and content is optimised for search and user experience
• Proactively managing website on on-going basis to ensure that it is up to date and actively liaising with PAGB teams to gather information to update as needed
• Managing relationships with PAGB’s website developers to ensure ongoing maintenance, updates and technical support are delivered effectively
• Managing relationships with PAGB’s IT suppliers over domain name and security certificate renewals as required
• Managing the Health and Food Supplements Information Service (HSIS) website
• Managing website and communications data analytics and analysis

Marketing communications

• Marketing communications to promote PAGB’s services, events, and training to members and non-members using appropriate channels
• Developing and supporting communications via various media e.g. social media, podcasts and video
• Working with external agencies to deliver engaging videos and graphics to demonstrate PAGB’s impact in key areas
• Managing PAGB’s partnership with the OTC Marketing Awards and other external partners
• Organising, coordinating and/or supporting PAGB events as required
• Development of content to be used in marketing and corporate communications, including but not limited to surveys, reports and market research
• Writing and managing external award nominations for PAGB, projects or individuals

Media relations

• First point of contact for media enquiries about consumer healthcare, over-the-counter medicines and medical devices and self-care
• Media issues management, developing messaging and response statements with the aim of ensuring coverage on the consumer healthcare industry and its products is fair and balanced
• Responding in a timely and compelling way to relevant external developments or media stories to generate proactive coverage which communicates our core messages
• Developing and delivering the media aspects of PAGB campaigns to promote self-care and amplify PAGB policy priorities and key messages
• Building, developing and maintaining high quality relationships with key target media across print, broadcast and online (national, consumer and trade)
• Building, developing and maintaining relationships with PAGB media experts
• Briefing PAGB spokespeople on key messages and organising media training as required
• Producing written briefings for PAGB spokespeople to support press interviews
• Media and communications activity to support regulatory initiatives, such as reclassification or safety issues
• Day-to-day contact for PAGB’s retained media relations agency on the delivery of the Health and food Supplements Information Service (HSIS)
• Building relationships with PAGB members responsible who are responsible for media within their respective companies
• Managing and updating the Media Group Members on PAGB’s Customer Relationship Management (CRM) system.

Media monitoring

• Responsible for relationship with media monitoring service
• Responsible for identifying trends and flagging any areas of concern
• Identifying opportunities for PAGB experts via ResponseSource
• Regularly reporting on PAGB’s coverage in the media by creating monthly media dashboards and generating statistics.

Brand and design

• Responsible for PAGB’s corporate branding, ensuring correct and consistent use
• Maintaining PAGB brand guidelines and document templates
• Using Photoshop and Canva to undertake basic design tasks inhouse
• Managing relationships with external designers and oversee design and production of corporate publications and documents

Internal Communications

• Responsible for creating and generating content for internal staff newsletter
• Supporting monthly internal communications meetings
• Collaborating with other departments on internal changes, employee initiatives, and sharing company updates

General

• Contributing to the development and delivery of PAGB’s strategy, plans and activity
• Reporting monthly on activity and results to inform regular member value communications
• Ensuring work is produced in line with PAGB tone and brand guidelines
• Staying up to date with new developments and best practice in the media and public affairs fields
• Any other reasonable requests from your line manager or management team
• Occasionally respond to urgent media enquiries outside of normal working hours, where required

Candidates applying should meet the below specifications:

Essential

• Experience of writing and producing engaging content
• Experience of developing and managing websites, ideally using Wordpress
• Experience of writing and producing online content and email newsletters
• Experience of working with the media and liaising with journalists and external stakeholders
• Experience of writing impactful copy, including press releases, comment pieces, and quotes
• Understanding of branding and design principles
• Ability and willingness to work at both a strategic and operational level

Desirable

• Interest in or experience of working in the UK healthcare sector/an understanding of the UK healthcare context
• Experience of working in a marketing or communications role
• Understanding of policy environment

Skills

• Ability to work independently and as part of a small team, contributing ideas and assisting colleagues outside of own remit when appropriate
• A self-starter who can work on their own initiative
• Ability to absorb new and complex information quickly and communicate it effectively
• Excellent written/verbal communication and interpersonal skills
• Good organisational skills and excellent attention to detail
• Ability to be flexible, respond positively to change, work effectively under pressure and deal with conflicting priorities

For further information or an informal discussion about the job role and candidate we are seeking, you can call Meghan Mathieson, Head of Communications at PAGB on (working days Monday, Tuesday and Thursday).

To apply for the role, please email your CV and a cover letter of no more than 800 words detailing why you would be a good fit for the role and how you meet the criteria to .