MarTech Manager NEW

Sainsbury’s DTD

hackajob is collaborating with Sainsbury’s DTD to connect them with exceptional professionals for this role.

In a nutshell

This role is focused on delivering our technical marketing capabilities for Argos and Habitat across inbound and outbound channels. You will be responsible for the identification, implementation, and on-going support for marketing technology for the business.

You will be an expert in Digital Marketing best practice, and be fully capable of dealing with the technical elements of requirements across the business in areas such as tagging, tracking, and content tech including production, storage, and distribution. You’ll have experience with industry-leading tools supporting data enrichment, dynamic content development, channel activation, and insights & analytics.

As part of a wider digital marketing team with access to support from inside the business, our agencies and key marketing platforms, you’ll support Argos and Habitat with the capabilities they need to deliver exceptional customer-first communications.

What I need to do

• Own and manage Digital Marketing tools through the stack, providing support to primary users across the business in delivering relevant and personalised messaging to our customers.
• Support the delivery of end-to-end Digital Marketing capability with robust, performant platform and data integrations.
• Developing functional capabilities by maximising usage of features within existing tools, and delivering Buy Build Partner assessments in collaboration with Product and Engineering stakeholders where capability gaps are identified
• Facilitating training & development on the tools for cross-functional stakeholders to ensure optimal activation of available capabilities, and unlocking operational efficiencies
• Planning target state strategy for this part of the stack based on assessment of business impact and operational requirements
• Managing relationships and contracts with suppliers we leverage to deliver market-leading communications in this space.
• Working collaboratively with our agency to support the delivery of complex communications programmes through an automated, data-driven delivery pipeline
• Build great relationships with both technical and non-technical stakeholders across the business so that work is delivered on time

How I will succeed

• Simplify complex information and produce clear documentation & presentation material to communicate effectively with a wide range of stakeholders; gaining buy-in across the business is crucial to succeeding.
• Build deep knowledge of Marketing data, operations, and execution. Leverage all group and industry knowledge to ensure you become an expert.
• Have strong commercial and analytical skills to work with internal teams and agencies to build business cases.
• Focus on outcomes and impact to ensure that all deliverables are measurable, and contribute to team and organisation objectives.
• Being able to deliver things quickly and proactively: Sainsbury’s is a 24/7 organisation and decisions are made at pace. Being reactive is key in retail so you should be comfortable in a fast environment (and enjoy it!)
• Strong influencing skills to work with a number of internal stakeholders on several concurrent workstreams
• Be very self-driven, the role requires someone with energy to manage the strategy from end to end at pace.

What I need to know

• Extensive experience of running complex, enterprise-scale MarTech to deliver successful business outcomes for large organisations.
• Working knowledge of optimising Marketing content tech, including digital experience platforms, headless CMS, dynamic content personalisation engines, and DAM.
• Strong understanding of best-practice Marketing & Customer data foundations, including experience with leveraging server-side data and analytics technologies such as GCP, GA4, Snowflake, Azure, Adobe, and Tealium to deliver customer-centric Marketing capability and accurate analytics tracking
• The latest developments in Digital Media, understanding the roadmaps and impact being driven by Google, Meta, TikTok, and across the Programmatic Display & Social landscape
• How regulatory changes are shaping the Marketing landscape, and how to leverage a privacy-centric approach to drive positive customer and business outcomes
• Have a strong technical background, so that you can work with developers yet discuss complex projects in a way that other (non-technical) stakeholders can understand.
• How to influence senior business stakeholders and create advocates for a new type of marketing within the business.
• How online and offline channels work together, and being able to work with attribution modelling that influences our future media buying.

What I need to show

• High data literacy and expert knowledge of data-driven digital marketing technology: the technicalities of how data powers effective marketing activity, especially in the content space
• A high level of industry and competitor awareness, with an ambition to make us a digital leader.
• Commercial acumen, being able to produce accurate business proposals.
• Strong stakeholder management skills
• Good project management and communication skills
• Clear, strategic thinking and a proactive approach to getting things done
• Agency and supplier management.

• Enthusiasm for scoping and delivering projects

Essential Criteria

Candidates must be able to demonstrate:

• Significant experience managing and optimising enterprise-scale Marketing Technology (MarTech) platforms, delivering measurable business outcomes through customer engagement, personalisation or digital marketing programmes.
• Hands-on experience implementing and supporting marketing technology integrations, including digital experience platforms, CMS/DAM solutions, personalisation tools, tagging, tracking and customer data workflows.
• Strong technical knowledge of marketing and customer data ecosystems, including practical experience using platforms such as GA4, GCP, Snowflake, Azure, Adobe, Tealium or similar analytics and data technologies to improve marketing effectiveness and measurement.
• Proven experience leading complex stakeholder engagement across technical and non-technical teams, including translating technical requirements into business solutions and influencing senior stakeholders to secure buy-in and adoption.
• Demonstrable experience managing MarTech projects or roadmaps from strategy through delivery, including identifying capability gaps, building business cases, managing external suppliers/agencies, and delivering measurable commercial or operational benefits.