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Marketing Specialist
Croydon, London
Anonymous
Marketing Specialist
Salary 30,000 – 35,000 pa
Croydon
As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers.
Duties of this role includes:
- Support Marketing efforts and help build the brand;
- Copywriting and Content Creation, such as writing marketing material, website content, blog posts, case studies, covering both digital and traditional marketing channels;
- Manage Marketing campaigns for existing products and new product launches;
- Update the company Website and Social Media with engaging content, case studies, and information on new products and company activities;
- Undertake Market Research on industry trends, competitor analysis and customer insights;
- Support Branding and Design efforts by working closely with Graphic Designers to produce Marketing materials that align with brand identify;
- Organise and promote Trade Shows and Events that showcase the product and service offering;
- Undertake SEO tasks and updates to ensure the website has the best opportunity to be found in search results;
- Analyse weekly/monthly website performance using Google Analytics to spot trends and areas that can be improved;
- Take responsibility for the Design and Management of Email campaigns, developing templates, testing and tweaking to ensure above-average opens, click throughs and conversions;
- Manage a d segment Email lists into different categories such as newsletter, promotional, customer, prospect etc;
- Assist with Lead Generation activities by converting social media traffic into leads that may convert into a sale;
Experience and Skills expected of Applicants:
- Strong written and verbal communication skills;
- An indelible passion and enthusiasm for Marketing;
- B2B Marketing experience in both Digital and Traditional Marketing methods;
- Understanding of SEO, Email Marketing, Analytics Tools, Social Media Management Software;
- Content Creation and Copywriting experience.
Please apply with CV and Cover Letter.