Marketing Operations – Manager / Senior Manager NEW

Veeva Systems, Inc.
The Role

We are looking for a passionate Marketing Operations Manager to join our talented Marketing team. This role will focus primarily on the strategic consulting supporting the execution of marketing campaigns owned by the field marketing team and oversees the automation process including campaign creation, nurturing and distribution. We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time.

This is a huge opportunity to help to build the technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate must have proven working knowledge of Marketo marketing automation best practices, and marketing analytics.

What You’ll Do

• Will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Will research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
• Will manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation
• Will be responsible for establishing and maintaining strategic partnerships with key global marketing and sales stakeholders. Will proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
• Will manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Marketo engagement studio best practices, and email testing
• Will own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics

Requirements

• 5+ years of experience in a fast-growth B2B enterprise software (SaaS) company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts
• Marketo and Sigma (or equivalent) proven working knowledge / certification required
• Strong understanding of B2B enterprise marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
• Persona-focused database segmentation and augmentation expertise
• Strong excel expertise
• Ability to build relationships working in a cross-functional global environment
• Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
• Critical thinking, attention to detail, and problem-solving skills required
• Hands on, strong team player with a positive attitude and excellent oral and written English communication skills
• Ability to own and deliver on multiple strategic projects under aggressive timelines
• Proven ability to excel in a dynamic, fast paced environment
• Bachelor’s degree required

Nice to Have

• Tableau desktop (creator) experience or equivalent
• Basic knowledge of SQL or other database expertise
• Advanced technical skills in HTML coding, CSS, JavaScript
• Digital marketing knowledge : web tracking, Google Analytics
• Vendor management experience
• Life sciences industry experience is a plus

Perks & Benefits

• The chance to work with a genuine market leader
• Opportunities for progression – the sky is the limit!
• Incredible support from the wider team, and a best in class tech stack to help you be successful in your role
• Work anywhere policy – Yes, you can utilize our office spaces, or work remotely when you need to
• A wide range of perks & benefits – Don’t just take our word for it, apply here and find out more!

‘s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at.