Marketing Officer

GORDON YATES

Marketing Officer

You will need to be proactive with an ability to bring onboard fresh insights and perspective. In addition to a commercial mindset, proven experience in recruitment, marketing, or sales, with a strong track record of meeting targets and driving growth.

Who you will be working for?
Our Client is a not for profit and well known innovative organisation in the City of London.

What will you be doing?
The purpose of this role is to recruit members, delivering growth and development. You will be responsible for marketing through engaging multimedia content, managing digital recruitment campaigns, and effectively responding to enquiries. This position requires strong communication and persuasion skills, as you will be inspiring new audiences to join the cause.

Key Responsibilities:

• Achieve individual and team recruitment targets, bringing in new members aligned with the strategic goals.
• Lead digital recruitment campaigns, including creating marketing emails, website content, and outreach to ex-Fellows.
• Research and target new audiences for recruitment with compelling content.
• Act as a point of contact for prospective members, confidently outlining the value of the Fellowship.
• Showcase through various channels, including phone, email, meetings, tours, and events.

Lead Generation:

• Manage and deliver digital campaigns across multiple platforms to generate new Fellow leads.
• Create original copy, artwork, videos, and social media assets to promote the Fellowship.
• Build and manage a network of Fellows who act as brand ambassadors and recruitment champions.
• Stay informed about activities, weaving recruitment efforts into other engagement programmes.

Administration & Team Collaboration:

• Use CRM systems (Salesforce) and reporting tools (Power-Bi) to track recruitment data and campaign success.
• Coordinate administrative tasks across various platforms and keep team records up to date.
• Collaborate with the Services and Engagement Teams to enhance the overall experience and support diversity and inclusion efforts.

About you:
Key Requirements:

• Experience producing marketing collateral (newsletters, graphics, videos) and digital assets to drive engagement.
• Proven ability to persuade and inspire action, whether in sales, marketing, or campaigns.
• Strong communication skills, with excellent copywriting and content creation abilities.
• Experience working to targets, especially in recruitment or demand generation.
• Proficiency in working with CRM systems (ideally Salesforce) and marketing platforms (Pardot, Eventbrite).
• An entrepreneurial mindset with strong organisational and interpersonal skills.

Desirable:

• Experience in digital asset creation tools (e.g., Canva) and a working knowledge of data protection.

What’s in it for you?
The Marketing Officer role is a Permanent position opportunity. The working hours are 35 per week with some hybrid working (3 days in office and 2 days from home). The applicable salary is £28,000pa-£35,000pa (dependent on experience) plus outstanding benefits such as generous pension, 29 days annual leave, coaching and development and more.

Please click to apply below.