Marketing Manager -Retail, EMEA – WD
What you will do
The role of Retail Marketing Manager, will lead marketing activities and growth of our entire retail portfolio as well as the newly launched Sensormatic IQ Platform across 2 sub-regions: UK&I and FR / BNL/ Nordics.
This position will contribute to regional commercial objectives through the development of innovative and effective marketing campaigns and programs and focus on localizing, executing, creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.
This hands-on regional leader will act as a change agent and ambassador, helping evolve the retail business according to market dynamics and technology trends.
To be successful in this role, you will need to be passionate, self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. You will also need to be strongly customer-focused and have ability to build strong relationships and support sales organizations.
This is an exciting opportunity for an experienced, technology savvy marketing professional to drive regional digital engagement, sales enablement, market awareness and commercial business growth.
How you will do it
•Accelerate growth of our entire retail portfolio under Sensormatic IQ platform via powerful integrated marketing campaigns and programs; be accountable for measuring and reporting on those regional initiatives
•Day-to-day creation and execution of content and digital campaigns to drive demand creation and lead generation; work closely with lead generation team to ensure the timely and accurate follow up
•Enhance local webpage and social media presence
•Leverage, tailor and execute overarching retail messaging framework, business branding and proof points to ensure one-voice communications
•Work directly with sales, business development and channel partner to support key scorecard initiatives
•Manage local customer engagement, events and public speaking activities
•Manage local marketing service providers and monitor the service quality level
•Manage the assigned budget, approvals and administrative processes
•Support marketing and sales teams with ad-hoc requests and stretch assignments
What we look for
Action oriented / strong retail business acumen
Experience working an EMEA / Global based role.
Ability to lead and participate in cross-functional teams in a highly matrixed environment
Strong interpersonal skills to ensure speed of execution
Experience working in a Marketing function in a B2B retail technology based company with strong communications skills
Broad exposure to general Marketing functions including digital, web, content, though leadership, events etc.
Bi-lingual French / English. Alternatively: French as a mother tongue, English – min. very working proficiency
Advanced communications skills, ability to communicate complex concepts clearly to multiple audiences, from executive management to peers, to front line employees
Occasional travels (post pandemic)
Min. Bachelor’s Degree (Business, Communications, or Marketing)
Job Sales & Marketing
Organization Bldg Technologies & Solutions