Marketing Manager – Print

Newmarket, Suffolk
Pure Resourcing Solutions Limited
D2C Marketing Manager

40,000 – 50,000
Newmarket – Onsite 5 days a week

Overview:
We are working with a growing business local to Newmarket, they are seeking an experienced and commercially-driven Marketing Manager to lead their direct-to-consumer print marketing efforts. In this role, you will be responsible for executing brand marketing plans across various DTC channels, with a particular focus on print, direct mail, and off-the-page advertising. You will work closely with the Head of Ecommerce to drive customer retention, acquisition, and engagement through strategic marketing initiatives.

Key Responsibilities:

• Develop and execute detailed marketing plans across DTC channels, both online and offline, to grow their customer database and improve Customer Lifetime Value (CLTV).
• Manage and execute print campaigns, including Direct Mail, Off The Page Advertising, Insert Campaigns, and Retargeting Print Campaigns.
• Oversee the budget for print marketing, negotiating with agencies to secure the best rates, and managing relationships with advertising partners.
• Coordinate Direct Mail campaigns, working closely with the Procurement team to identify cost savings and ensure optimal supplier agreements.
• Collaborate with Brand Managers and the Digital Marketing Manager to ensure consistency and alignment across all marketing channels.
• Utilise data insights to inform segmentation strategies and optimise campaign performance for maximum ROI.

Key Attributes:

• Strong commercial acumen with a proven ability to meet targets and manage budgets effectively.
• Analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Excellent communication skills, with a collaborative team-oriented approach.
• High attention to detail and a commitment to delivering high-quality results.

Qualifications/Experience:

• At least 3 years of experience in a DTC marketing role, preferably with a focus on print and direct mail.
• Experience with omni-channel marketing and a strong understanding of both digital and traditional marketing channels.
• Ability to manage complex marketing projects and coordinate cross-functional teams.

If you have a passion for driving customer engagement and retention through innovative marketing strategies and have the experience to back it up, we encourage you to apply for this exciting opportunity.