Marketing Manager, Communications Journals, Marketing Planning

SPRINGER NATURE

Job Title: Marketing Manager, Communications Journals, Marketing Planning

Location: London

Permanent Role

Application Closing Date: November 24th 2021

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.

Springer Nature have an exciting opportunity for a Marketing Manager, responsible for the Nature Portfolio’s flagship open access journal, Nature Communications, and the growing portfolio of Communications journals. As part of the Marketing Planning team, you’ll be responsible for developing customer-centric marketing programmes, using digital-first tactics and the latest marketing techniques to achieve publishing goals. The successful candidate will be an innovative self-starter with a data-driven mindset, strong planning and organisational skills, excellent analytical skills to review results and report on effectiveness, as well as the ability to communicate and collaborate with cross-functional teams and stakeholders.

Purpose of the Role

• Create marketing plans to deliver Marketing KPIs for Nature Communications and Communications journals to drive agreed publishing goals
• Champion scalable techniques to deliver highly personalised, customer-centric programme marketing to journal-focused audience
• Collaborate and communicate effectively with editorial teams to identify promotional opportunities
• Develop processes to increase efficiency in Marketing Planning functions
• Keep abreast of marketing trends and competition in order to plan effective campaigns based on new opportunities
• Develop a clear understanding of market segments and how to reach them for journal authors, editors and readers
• Coordination, project management and oversight of the implementation of marketing plans for Nature Communications and Communications journals

Responsibilities

• Development of tactical marketing plans for Nature Communications and Communications journals, including accurate budget allocation and reporting
• Collaborate across Marketing Planning, Strategy, Operations and Editorial teams to create overall marketing calendar
• Compile and submit campaign and programme briefs to Marketing Operations
• Proactively provide management with updates on marketing activities, ROI and budget
• Ensure accuracy in campaign delivery including proofreading and final approval of campaigns

Experience

• Proven abilities in developing and implementing effective and efficient marketing plans connecting strategy with the right tactics and channels
• Ability to adapt as needed in response to continuous monitoring of program performance and a changing environment
• Strong communication and collaboration capabilities
• Positive attitude towards and actively driving change
• Ability to work well in a matrix and cross-functional team structure

Skills

• High competence in project management and people management
• Excellent digital and social media marketing and customer engagement skill-set
• Good understanding of latest marketing techniques and trends
• Excellent presentation and interpersonal skills
• Strong analytical skills and high focus on performance and ROI
• Understanding of how to work collaboratively in a global environment

All candidates are working remotely until the offices reopen where you will be expected to be based in the office in line with our working from home policy.

To apply: Please submit a CV and covering letter outlining your experience and interest in the role as well as your salary expectations and notice period.

Springer Nature is a Disability Confident Committed Employer. If you would like to submit your application in an alternative format or speak to a member of our Resourcing Team please contact us via or phone .

​​​​​​​