Marketing Manager

Great Wyrley, Staffordshire
People Providers

Location: Cannock (with travel to depots across the UK)

Hours: Full-time, 37.5 hours per week

Salary: Dependent on experience

Experience: Prior relevant experience required

Overview:

We are looking for a skilled and strategic Marketing Manager to lead and execute our digital campaigns, manage our growing team of creatives, and drive brand performance across all online channels. This is a hands-on, leadership role that requires expertise in digital advertising, campaign strategy, and team management.

Key Responsibilities:

• Lead the planning and execution of digital marketing campaigns across paid and organic channels
• Use data to inform future campaigns, content planning, and audience targeting strategies
• Manage and support a team of graphic designers and junior content producers; provide coaching, feedback, and development opportunities to support team growth
• Set clear goals and expectations to team, conducting regular one-to-ones and performance reviews
• Analyse performance data to optimise campaigns and meet KPIs
• Oversee social media strategy, email marketing, and digital content output
• Collaborate with internal stakeholders and depots to align marketing efforts with business goals
• Manage marketing budgets, ensuring cost-effective allocation, monitoring and reporting of spend within group and across all activities.
• Create regular reports and insights to inform senior leadership of marketing performance and opportunities
• Stay current with digital trends, tools, and industry best practices
• Ensure brand guidelines are consistently applied across all digital and print communications
• Act as a brand guardian, maintaining tone of voice and visual identity across channels

Requirements:

• Proven experience in digital marketing strategy, paid media (Google Ads, Meta Ads, etc.), and performance tracking tools (e.g. Meta Business Suite, etc.)
• Strong understanding of social media, content, and creative workflows
• Confident managing and mentoring a small creative team
• Solid grasp of SEO, PPC, email marketing, and analytics

• Excellent organisational, leadership, and communication skills
• Familiarity with design and content tools (e.g. Adobe Creative Suite) is a plus