Marketing Manager NEW

Kirkcaldy, Fife
Avenue Scotland

Our client a reputable company based in Kirkcaldy, are looking for a skilled and proactive Marketing Manager to join their team.

This is a key role responsible for leading the overall marketing strategy and delivery in the business. You will manage all aspects of the digital and trade marketing activity, with support from a Marketing Assistant, and work closely with external partners to grow brand visibility and drive commercial success.

Your key duties will include:

• Plan and implement a comprehensive B2B and B2C marketing calendar, aligning activities with product launches, seasonal events, and strategic objectives.
• Lead regular B2B and B2C website updates, ensuring the site is current and engaging.
• Manage email marketing to both B2B and B2C audiences, including newsletter content and campaign planning.
• Coordinate online promotions and digital advertising campaigns to drive traffic and conversions.
• Oversee social media content planning, creation, and scheduling, ensuring consistent tone and visual identity.
• Manage weekly coordination with our website developer to action site improvements, SEO optimisation and maintain performance.
• Take part in a monthly call with the marketing consultant to review performance and refine strategic direction.
• Manage and support a Marketing Assistant, delegating tasks effectively and providing guidance.
• Oversee the companies presence on online retail marketplaces such as John Lewis, Debenhams, Freemans, Wayfair, Nivtar, ensuring listings are up-to-date, well-optimised, and aligned with brand standards.
• Oversee the profile on online trade marketplaces like Faire, enhancing B2B reach and engagement.
• Oversee trade marketing activities, including production and distribution of customer brochure mailers for the UK and Germany.
• Oversee trade and retail show bookings, ensuring timely registration, stand preparation, and promotional coordination.
• Monitor, analyse, and report on marketing performance, using insights to refine and improve campaigns.

To be suitable for this busy and challenging role you will have the following key skills and experience:

• Proven experience in a marketing role, ideally within retail, giftware, or lifestyle sectors.
• Ensuring listings are up-to-date, well-optimised, and aligned with brand standards.
• Oversee profile on online trade marketplaces like Faire, enhancing B2B reach and engagement.
• Oversee trade marketing activities, including production and distribution of customer brochure mailers for the UK and Germany.
• Oversee trade and retail show bookings, ensuring timely registration, stand preparation, and promotional coordination.
• Monitor, analyse, and report on marketing performance, using insights to refine and improve campaigns.
• Confident in managing digital marketing strategies, website content, social media, email marketing, and e-commerce platforms.
• Comfortable using CMS systems, email marketing software, analytics tools, and social media scheduling platforms.
• Strong leadership skills and the ability to manage and motivate junior team members.
• Excellent communication, project management, and organisational skills.
• Creative, detail-oriented, and highly organised

You will receive a salary of 30-40k (DOE ) + excellent benefits package and flexitime to meet your needs. The working hours are Mon-Thurs 8-5 and Friday 830-12pm.

Please send your CV and application over ASAP for consideration!

INDPERM