Marketing Manager NEW

Woolston, Warrington
Bowdon Associates Limited

Job Title: Marketing Manager

Location: Warrington

Salary: £33,000 (Part-time)

The Client

Our client work within the construction industry and are a leading construction business, they are looking to add a part time Marketing Manager to their team. This is a fantastic opportunity to join a successful company that encourages innovative thinking, works as a team in line with its vision and values.

The Role of Marketing Manager

Our client is seeking an experienced marketing manager for a part-time role to create, develop and execute the marketing plan for the company effectively, and in line with budget.

• Refine positioning, identify target customers/partners/authorities, and develop individual marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programmes and events from start to finish, leveraging internal support and driving collaboration.
• Maintain our clients digital channels and develop a targeted communications programme to help build customer relationships and support the sales process.
• Work closely with the sales team to improve the efficiency of the sales funnel
• Define and manage the marketing budget.
• Manage the creation and execution of day-to-day email and social media campaigns.
• Create, maintain, and conduct analytics reporting across multiple platforms to identify effectiveness and impact of current marketing initiatives and extract key insights for future campaign development and go-to-market strategies.
• Direct and develop engaging thought leadership content as part of the marketing and sales cycle.
• Identify and capitalise on appropriate PR opportunities.
• Manage attendance at exhibitions and trade shows including stand design and build.
• Create promotional material, company literature, datasheets, case studies and all digital assets
• Update and develop the company website, including managing and optimising SEO.
• Work with the pre-construction and estimating team to create templates to support the tender process.
• Manage and develop relationships with suppliers,freelancers and external agencies where necessary.

• Contribute to the continuous improvement of processes and practices operated by the Company.
• Ensure information is communicated effectively to your Manager

Desired Skills & Qualifications

• 5 years + B2B marketing experience. Construction marketing experience would be a bonus
• Proven strategic and hands-on experience of brand and ABM marketing, with a track record of achieving revenue and brand growth
• A bachelor’s degree in marketing or equivalent (desirable)

• Wordpress CMS (experienced)
• Mailchimp (or similar email platform) (experienced)
• Microsoft Office (experienced)
• Google Analytics (familiar)
• Creative marketing tools – InDesign, Canva (familiar)

• Trade show and event experience

Bowdon Associates is a member of the Guild of Quality Employment Agencies and has agreed to adopt the compliance and recruitment standards that form the basis their code of conduct. A quality, transparent and responsible recruitment agency committed to raising the industry standards.