Marketing Manager

Skelmersdale, Lancashire
AE Talent Solutions LTD

At AE Talent Solutions our mission is simple yet profound: to connect exceptional talent with exceptional opportunities. We are dedicated to empowering organizations with top-tier candidates and helping individuals achieve their career aspirations.

We are currently supporting our fantastic client who are an OFSTED grade 2 national training provider based in Skelmersdale , Lancashire to recruit a full time Marketing Manager. You will be experienced in assessing current marketing activities and implementing brand new strategies that will really increase revenue for the business. They are looking for someone who has experience developing marketing campaigns for both online and offline channels. You are a strong character who can influence, challenge others and most importantly who can take a step back and listen to the ideas of others in the business.

Hours – MON – THURS 8:30am – 4:30pm / FRI -8:30am -12:30pm

Key Accountabilities:

As a Marketing Manager, you’ll need to:

• Create and upload copy and images for the organisation’s website
• Write and dispatch email marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Design website banners and assist with web visuals
• Communicate with clients, affiliate networks and affiliate partners
• Conduct keyword research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
• Contribute to company and industry blogs and manage e-communications
• Assist with paid media, including liaising with digital advertising agencies
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• Manage the contact database and assist with lead generation activities
• Negotiate with media suppliers to achieve the best price for clients.

Essential Criteria:

• Strong verbal communication skills for articulating ideas to colleagues and clients
• Excellent written communication skills for producing high quality content
• Attention to detail and accuracy
• The ability to work independently and flexibly
• The capacity to prioritise and work across multiple projects
• The ability to work as part of a team
• Organisational skills with the ability to deliver a high volume of quality work
• Creative skills for contributing new and innovative ideas
• The ability to work well under pressure and meet deadlines
• Networking and analytical skills
• Knowledge of existing and emerging social media platforms
• Relevant Marketing Qualification, or experience
• Excellent IT skills.