Marketing Manager

Perth, Perth & Kinross
BeTechnology Group

Job Title: Marketing Manager
Location: Perth, Scotland (Hybrid Working Available)
Salary: 35,000

PLEASE ONLY APPLY IF YOU LIVE IN SCOTLAND AS THIS IS A HYBRID ROLE, OFFICE ATTENDENCE IS MANDATORY.

About the Company:

Our client is a forward-thinking, dynamic business based in Perth, Scotland, seeking a highly motivated and experienced Marketing Manager to join their growing team. Given the nature of the business they are looking for like minded individuals concerned with sustainability and commercial awareness.

Key Responsibilities:

• Website Management: Oversee and manage the company website, ensuring content is up-to-date, engaging, and aligns with brand guidelines. Basic SEO knowledge required to optimise site performance.
• Newsletter & Email Marketing: Create and distribute regular newsletters and email campaigns, ensuring content is engaging, relevant, and effectively targeted to the right audience.
• Social Media Management: Develop, implement, and manage the social media strategy across various platforms. This includes creating and scheduling content, responding to engagement, and measuring campaign success.
• Content Calendar Scheduling: Develop and manage a content calendar to ensure consistent delivery of content across all digital channels. This involves collaborating with other teams to ensure deadlines are met and content is aligned with marketing objectives.
• Content Creation: Support in the creation of original content including copywriting, imagery, and video, ensuring all materials are high quality and aligned with the brand’s voice.
• Analytics & Reporting: Track, analyse, and report on marketing campaigns, providing insights and recommendations to improve performance and achieve company goals.

Skills & Experience:

• Proven Experience in marketing, ideally within a digital or online environment.
• Website Management: Basic understanding of website management, WordPress, and SEO fundamentals.
• Email Marketing: Experience creating and sending email newsletters, using platforms like MailChimp, Campaign Monitor, or similar.
• Social Media Expertise: Strong knowledge of social media platforms.
• Content Calendar Management: Experience in planning and scheduling content across multiple platforms to maintain a consistent marketing presence.
• Content Creation: Ability to create engaging content for both digital and social media platforms, with a strong eye for detail and brand consistency.
• Analytical Mindset: Comfortable using analytics tools to assess campaign performance and suggest improvements.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.