Marketing Manager NEW

Randstad Finance

We are partnering with a global, market-leading financial and business management software enterprise in their search for a Partner Education & Scaled Learning Lead (Marketing Manager). This is a temporary role based in Central London, offering a hybrid working model (3 days in the office, 2 days at home) and a day rate of up to £465 per day via umbrella for the right candidate.

The Role

In this role, you will architect, build, and optimise a digital-first partner learning and adoption engine across the UK and international markets. Owning the end-to-end scaled education strategy for the Accountant and practitioner ecosystem, you will bridge deep customer insight with platform expertise to translate complex platform updates, regular product launches, workflow friction points, and regulatory changes into high-impact, scaled learning journeys that accelerate feature adoption and revenue growth.

Key Responsibilities

• Learning Path Architecture & Delivery: Architect, design, and execute multi-format learning journeys (live and on-demand webinars, interactive walkthroughs, self-guided digital lessons) across 1st-party channels and 3rd-party industry touchpoints.
• Content Translation: Translate complex product capabilities, practitioner workflow friction points, and regulatory shifts into engaging, practical educational content that builds user confidence and mastery.
• Cross-Functional & Vendor Management: Partner closely with Product Marketing (PMM), GTM, and Enablement teams for content development, while directing external agencies and production vendors for seamless delivery.
• Lifecycle & Adoption Integration: Collaborate with Lifecycle & Growth Marketing to embed educational touchpoints directly into automated onboarding pathways, nurture streams, and adoption funnels.
• Scalable Frameworks & Modern Tools: Establish modular, localised content architectures to serve multiple regions with minimal operational overhead, leveraging quantitative analytics, learner feedback, and modern AI-driven tools to accelerate production.
• Impact Measurement: Define and track clear business impact metrics beyond attendance, proving ROI across partner activation, feature adoption, retention lift, and pipeline/revenue conversion.

This role could be right for you if you have:

• Experience: 7+ years in B2B SaaS, fintech, or multi-product environments driving user growth via customer or partner education (backgrounds in Partner/Channel Marketing, Customer Education, or adoption-focused PMM preferred).
• Commercial & Data Focus: Proven ability to connect educational touch points directly to core business growth metrics such as active usage, retention lift, and pipeline/revenue conversion.
• Audience Empathy: Deep empathy for practitioner and accountant audiences, with a demonstrated ability to grasp technical software workflows and regulatory updates quickly.
• Execution & Systems: Hands-on creator with expertise across digital events, learning platforms, marketing automation tools, and modern AI productivity workflows.
• Multi-Market Delivery: Proven track record delivering localised education programs across international markets while collaborating effectively with cross-functional global teams.

Randstad Financial & Professional encourage applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Randstad Financial & Professional acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003