Marketing Manager

Minworth, West Midlands
Four Squared Recruitment Ltd
Marketing Manager
Salary: £50,000 – £54,000 Location: Sutton Coldfield (Office-based)
Employment Type: Full-time
Reference: (phone number removed)

About Our Client Our client is a well-established, premium retailer in the financial products sector, renowned for their exceptional service, trust, and professionalism. They have built a strong reputation as a leading online provider in their niche market and are now looking for a highly capable Marketing Manager to lead their marketing function and drive brand growth.

About the Role This is a senior position responsible for shaping how the brand is presented across all channels. The successful candidate will have strong strategic capability, excellent judgement, and the confidence to operate independently. You will oversee the marketing team and ensure all output reflects the high standards expected of a premium, professional business.

Key Responsibilities Brand Leadership

• Uphold and elevate the brand across all customer touchpoints.
• Ensure all marketing output maintains a reputation for quality, trust, and consistency.
• Maintain strict adherence to brand guidelines, tone, and creative direction.

Marketing Strategy & Campaign Direction

• Lead and execute the overall marketing strategy.
• Plan structured, high-quality campaigns to strengthen engagement and loyalty.
• Identify growth opportunities across channels and align activity with business objectives.

CRM & Email Marketing Development

• Drive CRM strategy, including migration to an advanced platform.
• Oversee segmentation, lifecycle journeys, automated flows, and retention programmes.
• Ensure email marketing is compelling, accurate, and customer-focused.

Team Leadership & Oversight

• Line manage a team including Website Manager, Copywriter, Photographer, Digital Content Creator, and Data Analyst.
• Provide clear direction for creative, content, advertising, and website activity.
• Maintain accountability, quality control, and prioritisation within the team.

Cross-Functional Collaboration

• Work closely with Sales, Purchasing, Dispatch, and Development teams to align marketing with business needs.
• Use data insights to inform strategy and improve ROI.

Marketing Performance & Insight

• Direct reporting priorities and KPIs for the Data Analyst.
• Understand PPC and SEO performance at a strategic level.

Independence & Professional Judgement

• Operate with minimal oversight, escalating only when necessary.
• Demonstrate deep understanding of the market, products, and customer expectations.

About You

• 5-7+ years of marketing experience, with at least 3 years in a senior or lead role.
• Meticulous, detail-driven approach with exceptionally high standards.
• Strong experience shaping brand direction and delivering multi-channel campaigns.
• Proven ability to lead, manage, and motivate a marketing team.
• Experience developing CRM and email marketing strategies.
• Strong commercial awareness and confident decision-making.
• Excellent communication and presentation skills.
• Ability to operate independently and manage priorities effectively.