Marketing Executive

Frankly Recruitment

Marketing Executive

Salary £30-£35k PA

Hybrid, 2 days from home, 3 from office

25 days holiday plus bank holidays

Workplace pension & optional health care

Our client is a dynamic, growing business selling a software that allows efficient handling of data in a highly regulated industry.

They are looking for a talented Marketing Executive to join the team and help them reach new heights.

Job Overview

We are seeking a dynamic and creative Marketing Executive to join the team in Royal Wootton Bassett. In this role, you will be responsible for developing and implementing effective marketing strategies to promote our software products.

You will play a key role in creating engaging content, managing our social media presence, and executing marketing campaigns that drive customer engagement and sales.

Tasks and Responsibilities

As a Marketing Executive, your primary goal will be to enhance our brand presence and drive sales through innovative marketing strategies. Your key tasks will include:

• Content Creation: Develop and produce high-quality content for various platforms, including blog posts, articles, and social media updates.
• Social Media Management: Manage and grow our social media channels by creating engaging posts, responding to comments, and analysing performance metrics. Plan and host webinars
• Video Creation: Create compelling video content to showcase our products and communicate our brand message.
• Marketing Campaigns: Plan, execute, and monitor marketing campaigns across different channels to drive product awareness and customer acquisition.
• User Experience: Combine business technology with user experience to create marketing strategies that resonate with our target audience.
• Market Analysis: Analyse market financial trends to identify opportunities and make informed marketing decisions.
• Communications Strategies: Develop and implement effective communications strategies to enhance our brand image and reach.

Required Skills and Knowledge

To excel in this role, you will need a strong mix of creativity, strategic thinking, and technical knowledge. Key skills and knowledge include:

• Proven experience as a marketing executive or similar role
• Strong understanding of marketing principles and techniques
• Familiarity with digital marketing principles Google analytics, CRM Systems etc
• Excellent communication skills
• Comfortable working with stakeholders in a stand-alone marketing role.

If you are a motivated and creative marketing professional looking to make an impact in the software industry, we would love to hear from you.