Marketing Executive / £25,000 – £30,000 DOE / Central Bristol / Excellent Benefits The Company: This is an exciting opportunity to join one of the UKs largest apprenticeship training providers and promote apprenticeship opportunities at a local and national level. The Job: This is a superb standalone role, working in an exciting fast paced department, but with the backing and support of an experienced marketing and design team. As Marketing Executive will support the Employability department in designing, developing, and delivering compelling campaigns and communications across a variety of channels. The role is fast paced and supports demanding application generation targets driven by a large and prestigious client base. Typical tasks will include working with key stakeholders to design campaigns, tracking and analysis of lead generation/application performance, digital and direct marketing, event support, database management, and partner platform relationship management. The role is digitally biased, focusing on candidate engagement, communication of our brand and partner brands, and maximising ROI. The responsibilities are broad, and the role would suit someone who has experience in an all-round marketing role. This department are looking for new ideas, experience, and a Marketer who can drive the department and business forwards with innovation. Day to day responsibilities:Delivering intel-led campaigns that demonstrate ROI and fulfil business needsLeading and managing local and national targeted activity to support the department and client requirementsManagement of the candidate attraction marketing budget while maximising PPC and paid media campaignsReport and analyse campaigns measured against specific KPIsCollaborate with stakeholders at all levelsImplementation of an applicant communications plan utilising our CRM database and systemWorking with the Digital Marketing Executive and Web Executive to drive lead generation through website and social mediaContent creation and optimisation to aid conversionLead generation performance monitoring and reporting – tracking the effectiveness of marketing activityWorking with external suppliers to deliver school engagement planWorking with internal teams to support lead conversion and retentionAssisting the Head of Employability, the Learner Recruitment Manager, and the Kickstart Manager with presentations and producing regular reports using digital analytics tools The Person:Ideally Degree educated or equivalent qualifications in MarketingConfident communicator with excellent attention to detailExcellent IT skills and proven experience in a lead generation marketing roleA strong track record of lead generation through organic marketingExcellent with data analytics and ability to evaluate marketing campaignsOrganised and able to work autonomouslyYou should be a self-motivated, self-starter, motivated to learn, and comfortable with identifying and executing on new areas of opportunity.Copywriting experience, paid media experience and a keen eye for detailDesign skills are desirable The Salary: £25,000 – £30,000 DOEThe Hours: Monday to Friday 9am – 5.30pmThe Location: Central Bristol, office basedThe Benefits: Our client offers great benefits, reward and recognition and wellbeing package which includes some of the following: 25 days holiday (business closes at Christmas), Contributory pension, Life Insurance, Discounts on courses, access to a comprehensive reward, recognition and wellbeing platform, Professional Development; A career pathway programme to support your personal and professional development.