Marketing Executive NEW

Shirley, West Midlands
THE RECRUITMENT DUO

Role: Marketing Executive

Contract: Permanent

Salary: Up to 37,000 dependent on experience

Location: Solihull

Benefits: 27 days holiday plus Bank Holidays, private healthcare, pension scheme and free parking

We are working on behalf of an established healthcare brand who are looking to recruit an experienced Marketing Executive to work in collaboration with their Business Development Manager and Senior leadership team to align marketing efforts with their ambitious commercial growth objectives. This is an exciting opportunity to work for an established brand and help shape their marketing strategy.

As a Marketing Executive, you will be predominately focused on digital marketing activities and have a proven background in campaign optimisation and lead generation. You will be responsible for developing and executing digital campaigns that increase brand visibility, develop brand communications, produce engaging content, maintain momentum with e-marketing campaigns to existing customers, produce marketing materials, website development, produce MI to review campaigns and return on investment as well as drive conversions.

The successful candidate will be degree educated or equivalent in Marketing, with demonstrable experience in a similar Marketing Executive/Assistant position within a marketing department. Experience in the healthcare sector is advantageous.

Please note this is a full time office based role!

Role and responsibilities:

• As a Marketing Executive you will be responsible for developing an established brand to meet the company objectives as well as delivering a seamless customer journey
• Plan, execute, and optimise digital marketing campaigns to increase enquiries and support revenue growth.
• Create and manage engaging, audience-specific content for email, social media, digital and print brochures as well as website.
• Own the end-to-end lifecycle of campaign delivery, from initial concept to post-launch analysis.
• Manage all social media channels and create engaging content in line with strategy to ensure high levels of positive audience engagement and growth.
• Produce accurate MI to monitor and report on campaign performance using tools such as Google Analytics.
• Create and maintain a marketing content calendar to coordinate and track all digital activities.
• Manage customer database to segment and improve e-marketing success by maintaining momentum with customer reach to remain top of mind.
• Work compliantly to ensure content meets relevant healthcare regulations.
• Assist in the production of graphics, images, videos as required.
• Support with preparing for events with organising printed materials and data collection.

• Any other marketing activities as required by the business

Skills and experience required:

• Degree educated or equivalent with in Marketing, Digital Media, Communications, Business or similar subjects
• Proven demonstrable experience in a similar digital marketing role
• Proven background in driving lead generation and campaigns across digital channels
• Proficient in marketing tools (such as email automation, analytics platforms, social media schedulers)
• Excellent copywriting, editing, and content creation skills
• Healthcare industry experience desirable
• Highly organised with excellent communication skills
• Self starter, motivated and enthusiastic nature
• Ability to work collaboratively across teams
• Creative thinker with a customer focused nature

Benefits

• 27 days holiday plus Bank Holidays
• Private healthcare
• Pension scheme
• Free parking

If you have the relevant skills and experience, and actively seeking a new position with a brand as a Marketing Executive then please apply today!