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Marketing Executive
City, London
Easy Digital Filing
Marketing Executive (Email Marketing, Webpage Design & Conversion Optimization)
We are seeking a dynamic and results-driven Marketing Executive to join our team. This role will primarily focus on managing and optimizing our email marketing campaigns to increase conversions, creating engaging webpage design and implementing best practice structure, and implementing strategies to increase conversions across various digital platforms. The ideal candidate will have a creative mindset, strong analytical skills, proven experience in driving conversion through email marketing, web design, and conversion optimization.
Key Responsibilities:
- Email Marketing:
- Develop and execute effective email marketing campaigns to engage customers, promote products/services, and drive conversions.
- Segment and manage email lists for targeted messaging.
- Write compelling email copy and design visually appealing email templates.
- Monitor email campaign performance and optimize based on open rates, click-through rates, and conversions.
- Implement A/B testing for email subject lines, content, and CTAs to enhance campaign effectiveness.
- Webpage Design:
- Create visually appealing, user-friendly webpages that align with branding and marketing objectives.
- Optimize landing pages for user experience and conversion rate improvement.
- Work with developers to ensure website content is aligned with marketing strategies and is easy to navigate.
- Work with SEO specialist to ensure that content is optimized for SEO and mobile responsiveness.
- Brand Management
- Maintain and enhance brand identity through consistent messaging and visual assets.
- Understand the user journey to create and improve touchpoints across marketing channels which align with brand identity and enhance messaging.
- Conversion Rate Optimization (CRO):
- Analyse website traffic, user behaviour, and conversion metrics to identify areas of improvement.
- Implement A/B testing, heat maps, and other tools to optimize the user experience and drive conversions.
- Develop and refine strategies to increase leads, sales, conversions and other key performance indicators.
- Create compelling calls-to-action (CTAs) and ensure they are strategically placed throughout email campaigns and webpages.
- Analytics & Reporting:
- Track and report on the performance of email campaigns and webpage conversions.
- Provide insights and recommendations for continuous improvement.
- Use data to guide marketing decisions and adapt strategies to meet business goals.
Requirements:
Proven experience in email marketing, webpage design, and conversion optimization. Please include links or upload examples of your creatives with your application.
Strong knowledge of email marketing platforms and web design tools (e.g., Canva and Adobe Creative Suite).
Experience in using analytics tools (e.g., Google Analytics) for performance tracking and optimization.
Excellent communication skills, both written and verbal.
Strong understanding of user experience (UX) principles and conversion-focused design.
Ability to analyse data and make data-driven decisions.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Preferred Skills:
Strong understanding of graphic design and creative tools.
Ambitious, self-motivated, energetic, with excellent communication skills
Ability to work under own direction
Familiarity with SEO best practices.
Experience working with a web-based business
Benefits:
Competitive salary and performance-based incentives.
Opportunity to work in a collaborative and innovative marketing team.
Professional development and training opportunities.
Flexible work arrangements.
If you’re passionate about digital marketing, have a creative flair, and are driven by data and results, we want to hear from you! Apply today to join our team and help drive growth through impactful email campaigns, stunning webpages, and optimized conversions.