Marketing Effectiveness Consultant (marketing mix models)

Lorien

Marketing Effectiveness Consultant (Market Mix Modelling)

Paying up to 55k

London

Company Profile

You will be joining a digital-first marketing and advertising services company who are focused on connecting the dots across content, data & digital media and technology services. Inspired by the connectivity and flexibility of technology APIs.

You will find a diverse group of colleagues with different backgrounds and perspectives. This creative organisation believes everyone has something of value to offer, and that sustaining a truly diverse, equitable and inclusive workplace

begins with fostering an environment where people can be themselves, authentically, every day.

The Opportunity

The marketing effectiveness division of the organisation, is looking for a bright and personable Econometrics/Market Mix Modelling (MMM) Analyst at the top of their game in the econometric modelling field to really influence and help drive the company on towards continued double digit growth.

The role description

• Assist with managing projects for clients over a range of industries
• Produce outstanding marketing evaluation projects to clients
• Exceptional data analytics
• Data visualisation
• Presentation delivery to the client
• Running statistical models
• Assisting senior consultants and directors to produce outstanding marketing evaluation projects
• Help with research and development of tools and ideas to grow the business in new areas
• using the latest techniques
• Potential for involvement across the business including but not limited to project
• management, new business, research & development, improving internal processes and tool development

Requirements

• Project management experience
• commercial experience of market mix modelling and or marketing analytics
• Ability to explain complex modelling in a clear and simple manner
• Econometrics/Economics/Mathematics (with Econometrics) degree with 2.1 or higher – desirable
• Knowledge of Excel & PowerPoint, google analytics and g suite is advantageous
• Experience of modelling with statistical packages
• Knowledge of R or Python is advantageous, but not essential

Key factors:

• Work with diverse clients from the largest FTSE 100 companies to niche charities
• Build unique market first solutions by using your econometric and latest programming knowledge
• Heavily supported R&D function to drive change across the industry and create market first tools

Benefits

• Regular Activities and Socials
• Offer a tailored training programme to help individuals grow – with personal development budget
• Annual company trip when possible
• Significant investment in employees mental health and wellbeing
• Generous holiday package

This company are looking for a bright and personable candidate who’s looking to excel, have fun and make a difference.

If you are looking for a new role and have experience within the MMM skill set listed, please apply today!

Carbon60, Lorien & SRG – The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.