Marketing Director

City, Birmingham
TeacherActive

Marketing Director

Location: B3 2TA

Salary: £80,000 – £100,000

Working hours: 37.5 hours a week

Please note that this role is fully office-based, Monday to Friday, therefore right to work in the UK is a requirement.

Reporting to Chief Executive Officer

Do you have previous experience as a Marketing Director, with the ability to lead a creative team to strict deadlines? If so, TeacherActive are looking for someone like you.

The role of a Marketing Director:

• Creating, developing and implementing TeacherActive s marketing strategy to deliver the required results across the TeacherActive, Home Classroom and My-Progression brands.
• Overseeing all areas of the marketing and creative services departments. This may include digital, direct marketing, print marketing, media marketing, social media marketing, market research and collaboration with external agencies.
• Further developing the corporate brand and being responsible for the brand guidelines in line with business strategy.
• Taking responsibility for ensuring TeacherActive complies with current marketing and copyright regulations as well as accepted professional standards, policies, procedures, and legislation.
• Leading a team to create all the visual and written content required to improve business and the brands.
• Analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team.
• Formulating unique insights to understand the customer from a marketing perspective.
• Using marketing insights to contribute towards the overall business strategy.
• Managing and organising digital campaigns across the academic year.
• Ensuring constant improvement of social media engagement.
• Overseeing the development of the website as a central source of information, optimising SEO to drive traffic, engagement and conversations.
• Optimising lead generation and PPC investment.
• Constantly improving TeacherActive s marketing processes and systems to drive efficiencies.
• Ensuring high quality and regular blog content, thought leadership articles and PR is released
• Conducting regular research and analysis of competitors.
• Monitoring wider market trends to ensure all potential advertising avenues are explored.
• Undertaking analysis of all marketing initiatives, share learnings with the team and apply learnings to improve future plans, to improve customer experience and ROI.
• Providing regular updates to the Board- on timelines, deliverables, performance and market analysis
• Proactively working with third parties and external stakeholders.
• Briefing employees on current marketing goals, campaigns and other relevant information.
• Aligning the team to TeacherActive s culture.
• Recognising employee achievements and encouraging excellence in the work environment.
• Working to ensure all staff receive the best possible development.
• Evaluating team and individual performance, providing feedback and coaching as appropriate.
• Interacting with internal customers on a regular basis to ensure high levels of satisfaction and to act on feedback.
• Managing business plans and budgets, allocating funds, and defining financial objectives.
• Adhering to high ethical and professional standards.
• Reflecting on your own performance to continually improve your knowledge, skills and development.

Key skills/experience required:

• Previous experience as a marketing director.
• A proven track record of exceeding growth and targets.
• Evidence of recruiting and developing high performing teams.
• The ability to drive strong activity levels.
• Strong customer service skills.
• A high standard of written and oral communication skills.
• Outstanding organisation skills and strong attention to detail.
• Intermediate computer skills.

TeacherActive Benefits:

• 28 days annual leave plus bank holidays (increasing with length of service)
• Extra day annual leave on your birthday, plus a life admin and paid charity day
• Work from home allowance
• Private healthcare
• Company run functions that celebrate success
• Champagne Fridays

If this role could be of interest, please apply directly!

India Buchanan – Head Office

(url removed) / (phone number removed)

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