Marketing Director

Publicis Groupe UK
Overview

As Marketing Account Director, you will own Publicis Media’s market presence and thought leadership in the UK. Reporting to the CGO/COO, you’ll define and execute a clear, compelling voice for our proposition. This is a dual strategic and hands on role: you’ll set the marketing strategy and key messaging to go to market, work cross functionally with our agency brands, and lead execution across digital channels, video content and industry events to ensure we remain top of mind among senior marketing leaders.

You’ll partner closely with the CGO on overarching messaging, collaborate with Starcom, Zenith and Spark Foundry on awards and success stories, and develop co marketing initiatives with industry names and platforms. Your ultimate goal: position Publicis Media as an easy to find, go to authority in media and marketing.

Responsibilities

• Define and shape Publicis Media’s in market voice, ensuring consistency across all channels and communications.
• Partner with the CGO to develop key messaging pillars, value propositions and strategic frameworks.
• Own a structured LinkedIn and publishing calendar – producing thought pieces, client success stories and trend insights to engage senior marketers.
• Ensure all content and channels (website, social, search) are optimised so that Publicis Media is easy to find online.
• Commission and oversee creation of short form, easy to digest video assets highlighting our products and propositions.
• Curate an industry events schedule; brief and coach Publicis Media speakers; co develop compelling decks and speeches aligned to our narrative.
• Work with agency brand leads to identify award opportunities, manage submissions and promote successes internally and externally.
• Develop joint campaigns with platforms and thought leaders (e.g. Meta, Google, Ian Whittaker) to amplify our reach.
• Monitor engagement metrics and ROI across campaigns, events and content; report findings with data driven optimisation recommendations.

Qualifications

What are we looking for?

• Extensive marketing experience, with a proven track record in senior leadership within a media or creative agency.
• Proven track record of developing and executing strategic marketing plans that drive thought leadership and measurable results.
• Deep understanding of B2B content channels (especially LinkedIn) and experience creating compelling digital and video assets.
• Excellent at building working relationships across multiple agencies, internal leadership and external partners.
• Demonstrable experience planning and managing high profile industry events and speaker programmes.
• Strong communicator able to influence senior stakeholders internally and externally.
• Comfortable with analytics tools; able to translate data into actionable insights.
• Balances creative thinking with hands on execution, managing multiple workstreams and tight deadlines with precision.

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and IncomeProtection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day to day work and create time to focus on your well being and self care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).