Michael Page UK
New Marketing Director Opportunity
Working with a global electrical engineering business based in Thame
About Our Client
Lucy Group is a diversified international group with operating businesses across a number of sectors: Lucy Controls, Lucy Electric and Lucy Real Estate. Since its origins in Oxford, UK, over 200 years ago, the Group has grown and evolved. Lucy Group now employs over 1,500 people across offices and factories in 10 regions and trades in over 60 countries.
Lucy Electric is a leader in secondary power distribution solutions with over 100 years’ industry experience. Specialising in high-performance medium voltage switchgear for utility, industrial and commercial applications. Lucy Electric enable the safe and reliable distribution of energy to homes and businesses worldwide.
The Marketing Director will report directly to the CEO.
The role will be based at the Thame office and will travel internationally as and when required.
Strategic market analysis
Communications – internal and external
Operational Marketing Support to Sales
Current direct reports.
Product Managers x 5
Marketing Communications Manager x 1
Pricing Manager x 1
Regional Managers x 2
Develop insights into customers, competitors, legislation, and market dynamics to inform ongoing segment strategies development and execution
Conduct strategic studies, analyses of market segment risks and opportunities, identifying legislation and technology trends and other market drivers to help product and technology related sales, develop product roadmaps and support sales to articulate customer value propositions
Oversee and develop strategies to digitalise the marketing processes and platforms from its inception to ongoing continuous improvements.
Work closely with the Director, Future Networks to develop effective marketing plans, communicate the plans and implement as approved by the Board of Lucy Group.
Evaluate the markets we serve to determine requirements to expand our revenues to include product/solution features, benefits, price, quality, product life cycle position and competitors’ products.
Engage with Engineering and Innovation regarding product specifications and new product/solutions developments.
Identify new markets for our products and the requirements to successfully sell to these markets.
Work with sales and engineering to ensure the successful launch of new products, develop the value proposition for each new product that would define price, features, benefits and quality for the item to be successful.
Operational Marketing & Pricing
Lead the global Lucy Electric marketing team, assuring continuous information of regional / local marketing activity and creating a marketing network via regular meeting
Work with the Lucy Electric CEO and HR to ensure that the Marketing team and resources across Lucy Electric are highly motivated, effective and sufficient to deliver and enhance Lucy Electric’s marketing and communications strategy
Proactively engage in relevant activities as part of the drive to Net Zero internally and externally.
The setting of price levels by country and customer, analysis of realised price to identify margin leakage, supporting sales with pricing strategies for large tenders, pricing for value for new innovations or solutions.
Manage marketing costs and budgets.
Communications – Internal & External
Oversee marketing and communications including branding, public relations, advertising, trade shows, seminars and event collateral materials, analyst and market research management and web site design and ensure close collaboration with the Director, Future Networks and Lucy Group marketing team.
Work closely with relevant stakeholders across Lucy Electric, Lucy Group and other Lucy businesses to develop and drive a highly effective and engaging internal and external communications strategy and process. This will include identifying and developing common themes and messages across the Group and wider Lucy businesses.
Coordinate the execution of regular Customer Satisfaction Surveys.
Create reports to provide information on key relevant markets or customers to key stakeholders.
The Successful Applicant
The Marketing Director should have 10 or more years of senior leadership experience in marketing and sales management at international level, with a thorough knowledge of marketing principles, product or service management, sales and business development, digitalisation, and developing pricing strategies, along with a demonstrated track record of success and performance.
This senior leadership position requires the ability to understand changing market dynamics translating them into actionable strategies and implementing them to achieve pre-set objectives as determined by the marketing plan. You will have experience in managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes.
What’s on Offer
The Marketing Director position is offering a competitive basic annual salary + package.
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