Based in Leatherhead 4 days per week, 1 day per week flexible working!
Do you want to join the leaders in urban mobility solutions and help drive the mass and rapid conversion toward electric vehicles? Do innovations like the world’s first hydrogen-powered SUV excite you? Are you seeking a marketing role for a big brand that is committed to shaking things up? Under new leadership, in a new office space and with 30 new models to launch in the next five years, there has never been a more exciting time to join the Marketing team at Hyundai UK.
Marketing at Hyundai starts with our progressive products, and ends with our inspired and delighted customers. The Digital and CRM team is tasked with bringing the two together through all digital and outbound communication manifestations of Hyundai. A crucial component of these is bringing our prospects, customers, dealer network and internal stakeholders along on the journey with us.
As the Senior Marketing Data Analyst, you will be responsible for leading the management and reporting of our marketing data. You will analyse data from all comms channels and report on lower funnel performance. In parallel, you will play an instrumental part in the management of customer communications (including customer data strategy and profiling, communication automation, and leading your agency team to develop assets and ensure effective and timely delivery).
You will be a key player in the transformation of Hyundai’s Digital Customer Journey, working across several functions with multiple stakeholders all sharing the same vision of delivering an exceptional customer experience throughout their entire journey.
The Day to Day:
Coordinate the day-to-day reporting requirements. Understand HMUK brand and commercial objectives and track the performance and ROI of our digital platforms against these KPIs. Work with the Digital & Customer Data Manager to evaluate successes and arrive at key recommendations.
Support the Digital & Data Marketing Manager across all digital activities. Proactively work with internal stakeholders (Sales, PR, Aftersales, Brand Experience, Hyundai Capital and Dealer teams) and agencies to align activity performance and ensure the business is driving maximum consumer engagement across all digital channels.
Proactively investigate new digital ideas for the business. Monitor competitive promotions and events to ensure Hyundai is embracing the latest industry trends and opportunities.
Coordinate, execute and report on Hyundai’s digital outbound activities. Be the go-to person for Hyundai’s email marketing activities and ensure that our communication is timely, effective, within budget and complementary to the wider business objectives.