Marketing Copywriter

Woolston, Warrington
BES Group

Who we are in a nutshell.

At BES Group, we pride ourselves in being the leading end to end risk management solutions provider in the UK and Ireland. That means it s our job to help keep our customers assets legally compliant, operational and, above all else, safe. And we do this with a team of the very best people, simple.

Our Marketing team ensure our amazing commercial teams are supported with increased customer engagement and high performing websites as our thriving business grows. We re looking for a Marketing Copywriter to join us to deliver unique and engaging content that conveys BES Group messages in our tone of voice, delights our customers, and drives organic traffic and leads for the Group.

What will you be doing?

As a Marketing Copywriter for BES Group, You will play a pivotal role in shaping, creating and executing the BES Group content strategy. You will work across a variety of channels including social media, website and paid ads as well as offline materials, ensuring our message is clear, engaging and consistent. Reporting to the Group Head of Marketing, you ll be bringing our brand to life through words; whether it’s creating social posts, writing informative articles and webpages, or helping our sales teams craft sales material for events and customer meetings.

You will:

• Craft engaging, high-converting copy for landing pages, blogs, case studies, news articles and social media posts that drive lead generation and conversions.
• Turn technical information into simple, compelling messaging and content.
• Proof content to ensure tone of voice is in line with brand guidelines.
• Work with our internal designer to create first-class off-line content that grows BES Group s brand awareness and reputation.
• Develop content that aligns with BES Group s brand voice, mission, and audience, ensuring consistency across all platforms.
• Liaise across Marketing and internal divisional teams to ensure copy adheres to all applicable regulations and requirements.
• Collaborate across multiple teams – both internal, external and across departments.
• Conduct thorough research to gather information and develop compelling content ideas.
• Collaborate with the digital marketing team to create effective marketing campaigns that resonate with target audiences and achieve business goals.
• Analyse data; from keyword research, user studies and website analytics, using data to inform and refine our strategies.
• Keep up with trends in digital marketing, copywriting, and TICC industry best practices to keep content fresh and impactful.

As part of our team, you will get:

• A salary between £30,000 – £35,000 (depending on experience)
• A flexible working approach, the role will be based in our Warrington office with some home based working available (you must have suitable Wi-Fi, and provide your own office set up for time spent working from home)
• Up to 10% pension contribution
• 2 x life cover
• Enhanced maternity / adoption leave
• Annual salary review
• 25 days annual leave plus 8 bank holidays
• An additional day s holiday for your birthday every year
• Access to our buy and sell holiday scheme
• Discounts and savings via our employee benefits portal
• Health and wellbeing support via our Employee Assistance Programme
• Company wide volunteering scheme
• Guaranteed fundraising support for your chosen charity

To join our team, you will need:

• Previous experience in a marketing copywriter role, specifically writing for websites with SEO in mind
• Previous experience of working in a B2B setting or professional services industry
• Proven experience crafting copy that drives conversions and achieves marketing objectives
• Proficiency in using content management systems such as WordPress, Hootsuite or similar
• Ability to write clear, engaging, thought-provoking and persuasive copy that resonates with different target audiences
• Capability to plan, execute and produce high quality content for our diverse target markets
• Excellent written communication skills and grammatical accuracy
• Excellent project management skills with the ability to prioritise multiple tasks/projects, manage timelines, and coordinate cross-functional teams
• Flexibility and willingness to travel to our Manchester office and other business sites on occasion, as well as work outside core office hours as required by nature of role
• Full UK driving licence and own vehicle

Ideally, you will also have:

• A bachelor’s degree in Marketing or a related qualification
• Experience of using design and editing tools such as Canva
• Familiarity with SEO best practices for optimising content across digital platforms.
• Familiarity with AI tools and using AI to enhance the content creation process

We want you to be you

Our focus on diversity, equality and inclusion is here to stay.

Our team is made up of some of the most skilled and talented people and that s what matters to us. At BES Group, we want our people to know that they can be their true authentic selves at work, it really is that simple.

What s more, we re a Real Living Wage employer across our complete business and we are delighted to have pledged our commitment to the military community by signing the Armed Forces Covenant.

Go for it! Research suggests that some people tend to only apply for roles if they meet all requirements. If you don’t meet every point above, but still feel like you could really help make a difference in this role, please apply, you might be exactly what we re looking for.

To apply for this role, simply click Apply . We ask for some basic contact information and a CV or your LinkedIn profile, it s that easy! Please note; successful candidates will be required to complete the relevant background checks as part of the recruitment process.

BES Group, where our people and our customers come before everything else.