Marketing Content Executive

Norwich, Norfolk
Reed

An exciting opportunity has arisen to join a successful and respected digital business operating one of the UK’s leading independent financial comparison platforms. As a Customer Journey & Content Specialist, you will play a key role in enhancing customer engagement, improving digital journeys, and creating high-performing content that drives traffic, conversions, and revenue growth.

This position is ideal for a creative, data-driven content professional with a strong understanding of SEO, emerging AI technologies, and user experience optimisation.

The Role

Working within a collaborative digital team, you will take ownership of customer-facing content across multiple channels, ensuring users can easily access relevant information and products. Acting as a subject matter expert in content strategy and customer journeys, you will work closely with SEO specialists and key stakeholders to maximise visibility across search engines, AI-driven platforms, and social channels.

Key Responsibilities

• Create, manage, and optimise engaging content across the customer journey.
• Produce content for websites, social media, video, podcasts, and other digital channels.
• Identify opportunities to improve engagement, conversion rates, and revenue.
• Develop content strategies aligned with SEO best practices and AI search experiences.
• Analyse content performance, user behaviour, and engagement metrics.
• Enhance user experience through data-led content improvements.
• Collaborate with internal teams to align content with business objectives.
• Provide support and guidance to team members where required.
• Stay up to date with emerging digital, content, and AI trends.

About You

We are seeking an experienced content professional with a proven track record in a consumer-focused digital environment.

Essential Skills & Experience

• Experience in digital content production for a consumer-facing brand.
• Strong SEO knowledge and practical application.
• Experience creating content for AI-powered search and discovery platforms.
• Proficiency with AI tools and technologies.
• Strong analytical and reporting skills.
• Experience creating and editing short-form video content.
• Previous people management experience.
• Excellent written and verbal communication skills.
• Proactive, hands-on approach with strong collaboration skills.
• Professional, adaptable, and flexible mindset.
• Full right to work in the UK (sponsorship is not available).

Desirable

• Social media content creation or management.
• Financial services, fintech, or comparison website experience.
• A/B testing experience.
• Knowledge of customer journey optimisation and conversion improvement techniques.

Benefits

Our client offers an excellent benefits package, including:

• 25 days’ annual leave plus bank holidays.
• Additional long-service holiday entitlement.
• Birthday leave.
• Enhanced pension scheme.
• Employee Assistance Programme and 24/7 GP access.
• Group Life Insurance.
• Ongoing training and career development.
• Free on-site parking and EV charging points.
• Modern, air-conditioned offices with shower and locker facilities.
• Staff incentives and workplace perks.
• Discounted local bus travel.

This role is fully office-based in Norwich within a collaborative and innovative environment.

Interested?

Please call Michelle Topley on or email your CV to . Alternatively apply online.