Marketing Communications Specialist

Cambridge, Cambridgeshire
Lorien

• Job title: Marketing Communications Specialist
• Location: Cambridge
• Rate: £26 per hour
• Contract: ASAP until Mid-June 2027

Overview

We are working with a leading, science-based agriculture company seeking a Marketing Communications Specialist to join their team.

Role Overview

The Marketing Communication Campaign Manager is responsible for planning, developing, and executing integrated communication campaigns that drive brand awareness, customer engagement, and commercial growth. This role partners closely with Marketing, Sales, Digital, and Product teams to ensure campaigns are insight-driven, consistent across channels, and aligned with business objectives.

Key Responsibilities

Campaign Strategy & Planning

• Develop and implement multi-channel marketing communication strategies (digital, social, print, PR, events, email, etc.).
• Translate business and product goals into clear campaign objectives, messaging, and creative briefs.
• Conduct audience segmentation, competitive analysis, and insight gathering to shape campaign direction.
• Establish campaign KPIs and measurement frameworks.

Campaign Execution & Delivery

• Manage end-to-end campaign delivery, ensuring timelines, budgets, and quality standards are met.
• Coordinate creative development (copy, design, video, assets) with internal teams and external agencies.
• Oversee media planning and channel selection to maximise reach, engagement, and conversion.
• Ensure all content adheres to brand guidelines, regulatory requirements, and tone-of-voice standards.

Performance Monitoring & Optimisation

• Track campaign performance using analytics tools and dashboards.
• Analyse data to identify insights and optimisation opportunities.
• Provide regular reporting to stakeholders, including ROI analysis and recommendations for improvement.

Stakeholder & Project Management

• Collaborate with cross-functional teams to ensure campaign alignment with business priorities.
• Manage agencies, freelancers, and suppliers-briefing, reviewing, and approving deliverables.
• Act as the communication lead for assigned campaigns and initiatives.

Brand & Message Consistency

• Ensure consistent messaging and positioning across all marketing touchpoints.
• Contribute to the evolution and guardianship of the brand.

Skills & Experience

Required

• Proven experience in marketing communication, campaign management, or integrated marketing.
• Strong understanding of digital marketing, social media, and content strategy.
• Excellent project-management skills with the ability to manage multiple campaigns simultaneously.
• Strong copywriting, storytelling, and communication skills.
• Proficiency with campaign analytics and optimisation tools.
• Ability to work cross-functionally and influence stakeholders at multiple levels.

Preferred

• Experience working in B2B, agriculture, FMCG, or technology sectors.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Agency management experience.

Behaviours & Attributes

• Creative and strategic thinker with strong problem-solving skills.
• Highly organised, detail-oriented, and deadline-driven.
• Customer-focused mindset.
• Positive, proactive, collaborative approach to teamwork.

Success Measures

• Campaigns delivered on time, on budget, and meeting performance KPIs.
• Improved brand awareness, engagement, and lead generation.
• Strong cross-functional collaboration and stakeholder satisfaction.
• Clear contribution to commercial and strategic business outcomes.

Guidant, Carbon60, Lorien & SRG – The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.