Marketing & Communications Manager

Wildfowl and Wetlands Trust

Marketing & Communications Manager
Location: Slimbridge. Hybrid working is possible with this role with a minimum of 3 days a week on site
Salary: £34,405.00 per annum
Contract: Permanent
Hours: 37.5 hours per week 5 days out of 7, including some weekends and bank holidays
Function: Marketing, communications and campaigns

About The Role

We are looking for a highly motivated and creative Marketing & Communications Manager who can work well in a team and deliver on our visitor marketing strategy.

This role has responsibility to implement the National Visitor Marketing (NVM) and communications strategy for WWT Slimbridge Wetland Centre, ensuring alignment with the WWT visitor proposition and brand.

This includes:

• Leading visitor recruitment marketing initiatives.
• Developing and delivering a communications plan to engage existing visitors, including individuals and groups, to enhance retention.
• Create and deliver an advertising strategy (broadcast, OOH, print and digital) and work with media partners and other key stakeholders to both deliver and track to ensure ROI and ROAS.
• Creating and delivering a PR and content strategy with tailored KPIs to support broader communication objectives.
• Creating and delivering a digital content strategy with tailored KPIs to support broader communication objectives.
• Create and deliver an email marketing strategy with tailored KPIs to support WWT Slimbridge communication objectives
• Working with the Marketing Executive, create and deliver a social media strategy to provide growth in WWT Slimbridge s reach and engagement

The primary goal is to strengthen brand awareness and grow the visitor base within the centre s regional catchment area. Working closely with the NVM Manager, this role is responsible for developing a targeted marketing and communications plan for the centre to achieve agreed visitor growth and retention targets.

About You

To join as our Marketing and Communications Manager you will be self-motivated with a higher education or professional qualification in Marketing e.g. Chartered Institute of Marketing Diploma , or Digital Marketing Qualification.

You will have:

• substantial and demonstrable experience in marketing and PR for a consumer facing (B2C) organisation.
• experience of delivering multimedia marketing plans
• strong networking and influencing skills to foster good media relations and PR
• a passion for driving brand awareness through our visitor marketing strategy.

You will join a warm, vibrant and encouraging team and a charity that contributes to a more sustainable future and also helps people and nature thrive.

About Us

We re WWT, and we re on a mission to restore the super-powered ecosystems we call wetlands. There s never been a more important moment for our work, and we ve got some phenomenal people on the case.

Whether they re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there s nothing we love more than watching them soar.

Whatever you do here, you ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from Care first

Closing Date: 30/03/2025

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

WWT is an equal opportunities employer and all applications will be considered solely on merit.

No agencies please.