Marketing Campaign Manager (12 Month Contract)

Inventum Group (Formally Wells Tobias)
Marketing Campaign Manager

12 Month Contract

London – Hybrid

Software Company

This role is essential for driving the outbound campaign strategy to create a robust sales pipeline. The ideal candidate will work closely with global and regional marketing teams, leveraging centrally owned programs and ensuring their successful implementation in the EMEA region.

• Own the Outbound Campaign Strategy: Develop and execute a comprehensive outbound campaign strategy to support digital sales pipe creation in EMEA.

• Collaborate with Marketing Teams: Partner with global and regional marketing teams to leverage centrally owned programs, ensuring they are relevant and effectively utilized in EMEA.

Responsibilities:

1. Segmentation & Data Strategy:

   • Participate in market segmentation and strategy discussions.
   • Identify target customers and potential prospects in each segment.
   • Develop compelling themes to drive higher engagement levels.

2. Content Development:

   • Develop messaging
   • Create email copy and review assets to align with the outbound campaign strategy.

3. Translation & Localisation:

   • Navigate translation processes to deliver customized, local language content.
   • Ensure programs are tailored to local markets.

4. Campaign Building:

   • Define tactics and build campaign elements such as Outreach Sequences, Snippets, and Social Outreach.
   • Define critical campaign metrics and reporting needs.
   • Track & Report Effectiveness

Experience Needed:

• Proven experience in outbound marketing, campaign management, and digital sales support.
• Strong understanding of market segmentation, content development, and localization processes. Proficiency in campaign building and enablement activities.
• Ability to define and track critical metrics, analyze results, and make data-driven decisions.
• Excellent communication skills to work effectively with global and regional teams.

Inventum’s approach to equity, diversity & inclusion

Inventum Group seeks talent from the widest pool possible. We are committed to fair and equitable recruitment processes, regardless of applicant’s background or characteristics, and we actively encourage applications from underrepresented and diverse talent.

Please let us know if you require any adjustments to our application process. If you have any suggestions about how we can improve our processes, please do let us know – we want to do better.

Inventum’s approach to job applictions

It is Inventum Group’s policy, as a matter of courtesy, to respond to all applications within three working days. However because of the volume of applications, we are sometimes unable to respond to individual applicants. If we have not contacted you within three working days your application has been unsuccessful and your details have not been retained. Please apply for any other position that you may see in the future. Thank you.