Marketing Business Partner – International

Gleeds Corporate Services Ltd

About The Role

Marketing Business Partner

International Marketing Strategy

Gleeds Corporate Services

London, W1W or Manchester, M2

About this opportunity

Gleeds is an award winning, global construction consultancy with over a century of success in the Built Environment. Our impartial advice helps clients maximise return on investment, from site acquisition to project completion. With over 135 years of construction intelligence we offer unparalleled insight across all sectors, helping clients deliver real value from their assets.

We are currently seeking a highly motivated and experienced Marketing Business Partner to join our growing team. The successful candidate will play a pivotal role in shaping and executing our marketing and communications strategy across our international business. As the go-to person for all international marketing-related activities, you will lead efforts to create and implement an international marketing plan, develop a robust content strategy, support digital and social media initiatives, and produce content to include market reports and thought leadership. Additionally, you will play a lead role in managing, executing, implementing and reporting on international marketing campaigns tailored to our regions.

You will have the choice of working from our London or Manchester offices, where our existing team members are based. Working closely with a Senior Marketing Business Partner, you will be part of a collaborative team, calling on the support of colleagues to deliver international marketing projects, taking responsibility for the strategy, development and execution of new marketing initiatives or improvements and updates to existing marketing material.

As Marketing Business Partner with the Gleeds Marketing team you will:

• Develop, own, and implement a comprehensive marketing plan tailored to our international business, aligning with overall corporate objectives.
• Work with our international regional leads to create and implement regional marketing campaigns to build profile and drive growth.
• Serve as the primary point of contact for all marketing activities within our international regions, ensuring consistency in branding and messaging across all channels.
• Collaborate with cross-functional teams, including international leadership, digital marketing, internal and external comms and design to understand business needs and deliver effective marketing and communications activity.
• Create and coordinate communication plans to enhance each region’s visibility and promote a positive brand image.
• Create and deliver market reports for our regions in-line with marketing plans.
• Lead and implement content strategy efforts for the international regions, ensuring the production of high-quality, relevant, and engaging materials for a variety of platforms.
• Support social media initiatives, including content creation, and work with the digital team on scheduling and performance analysis, to increase online presence and engagement.
• Manage the development and distribution of both on and offline marketing collateral, ensuring materials are up-to-date, brand-compliant, and readily available for international teams. This will include thought leadership, press releases, presentations, awards submissions, web content and others.
• Work alongside the external communications team to ensure relevant media coverage and a targeted flow of regional related wins to support the marketing strategy.
• Support corporate events and conferences for the international business, setting objectives and measuring ROI.
• With support from the digital team, track and analyse marketing performance metrics to evaluate the effectiveness of campaigns and initiatives, providing recommendations for continuous improvement.
• Stay abreast of industry trends, competitor activities, and market developments to identify new marketing opportunities and potential areas of growth.
• Work hand-in-hand with the Global Marcomms team to ensure continued success for the team across the business.

As a Gleeds team member, you will have access to:

• Opportunities to develop and grow your career
• A contributory pension scheme
• Employee Assistance Programme
• Our global travel scholarship programme
• Flexible working arrangements

About You

Who we’re looking for:

Experience, Knowledge and Key Skills

As a Marketing Business Partner you will ideally possess the following experience, knowledge & key skills:

• Previous experience working as a Marketing Business Partner, Marketing Executive or a relevant Marketing position, with a proven track record in strategy, development and execution.
• Strong knowledge of the construction industry and its unique marketing challenges and opportunities.
• Excellent communication, interpersonal, and leadership skills.
• The ability to speak another language is desired.
• Proficient in using various marketing software and tools.
• Ability to work independently and as part of a team, demonstrating initiative and a proactive approach.
• Strong project management skills, with the ability to manage multiple priorities simultaneously.
• Attention to detail and a commitment to delivering high-quality work.

Behaviours:

• People-Focused: Demonstrates a strong commitment to creating and fostering positive internal relationships.
• Creative: Brings innovation to problem-solving and introducing new ideas for internal campaigns.
• Performance-led: Aims to exceed expectations with a focus on delivering measurable results.
• Collaborative: Embodies a forward-thinking and inclusive approach to teamwork and project management.
• Accountable: Operates with integrity and takes responsibility for the communications impact on employer brand and internal morale.

Qualifications

To be considered for this role you will ideally be degree qualified, with a Bachelors, Masters or equivalent level degree in marketing, communications or a related field.

About Us

About us

A world of opportunity

Gleeds is a place to be part of something bigger. We take pride in our diverse and supportive culture that empowers you to make a difference while creating connections with brilliant people – colleagues and clients alike. Enjoy doing work that shapes our collective future, while steering your own journey in a trusting environment. Benefit from our rich heritage and global opportunities as you construct a career with purpose.

With over 75 offices across the globe, you’ll become part of a truly global team that isn’t restricted by borders. We welcome new perspectives and ideas but above all, we believe that quality relationships sit at the heart of good business. We strive to be the people that seek to understand and bring people together. Wherever we are in the world, we’re committed to the success of our people, clients and communities – giving everyone a safer and more sustainable place to live, work and thrive.

Our values underpin what we stand for and how we work:

• Professionalism with personality
• Excellence with humility
• Innovation with agility

We’re an equal opportunities employer and welcome applications regardless of age, disability, marital status, race, religion or belief, sexual orientation, transgender status or gender.

We recognise the importance of work/life balance and agree flexible working arrangements to suit each individual.

Gleeds is a Great Place to Work certified employer.