Marketing Business Partner, Aviation

Inmarsat

Company Description

Inmarsat has been at the forefront of global mobile satellite communications for over forty years, and is the market leading provider of voice and high-speed data communications for users on land, at sea and in the air through its constellation of 14 geostationary satellites. Inmarsat is a privately owned company with a profitable track record and significant growth aspirations. This is represented by more than 55 nationalities in the workforce, reflecting the global and dynamic nature of the business. With an investment of over $3 billion in its latest network infrastructure, Inmarsat is at the forefront of global mobile communications innovation.

Chief Marketing and Communications Office:

The Chief Marketing and Communications Office is accountable for marketing, communications, public relations and government affairs across the group. This critical function is focused on building the Inmarsat brand, driving marketing lead generation, communicating both internally and externally and ensuring a favourable policy environment.

Job Description

Primary role purpose:

To develop and implement key projects and activities as defined in Inmarsat’s Aviation Business Unit (ABU) Marketing and Communications Plan, working with the ABU Marketing Lead, plus the wider ABU and central marketing teams. The role has a particular focus on partner marketing and regional marketing support for airline passenger inflight connectivity (IFC), but could occasionally extend to business aviation and aircraft operations & safety.

Key Responsibilities:

• Support the ABU Marketing Lead with the development of a fully integrated marketing and communications (marcomms) plan for our IFC business, ensuring it is aligned with objectives and targets set by the ABU and central marcoms teams
• Work with internal stakeholders and external agencies to deliver high-quality, effective and ‘on-brand’ audience-centric projects from the ABU marcoms. Activities will target decision makers in our key markets and facilitate lead generation, with a primary focus on regional marketing for Europe, Middle East and Africa (EMEA), Asia Pacific and the Americas, plus partner marketing
• Work collaboratively with relevant colleagues to develop sales support materials such as presentations, case studies, videos and infographics to assist the ABU in selling our service portfolio
• Develop and manage tradeshows and events to ensure successful, timely and on-budget delivery. Responsibilities range from helping to secure stand space and providing layouts (alongside the central marcoms events team) to managing various design work, messaging and on-site support. Also briefing media buying agencies, if ‘drive to stand’ activities are needed at the event
• Represent the ABU’s needs in the central marcoms function and vice versa, negotiating to secure resources to meet priorities
• Safeguard the integrity of the Inmarsat brand and corporate identity across all communications media.
• Establish KPIs and complete evaluation / reporting after each project to measure effectiveness

Key Interfaces:

• Reporting directly to the ABU Marketing Lead, with matrix management of internal and external marcoms resources to deliver for ABU and corporate projects
• Coordinate with the ABU Vice President Global Sales and Regional Sales VPs to define annual marketing objectives and strategies and execute the global and regional marketing plans
• Coordinate with the ABU Vice President Channels to define annual marketing objective and strategies and execute the partner marketing plan.
• Work with external marketing agencies (or manage this in-house) to devise and manage the production of online display advertising, email marketing, PPC and social media campaigns/ communications
• Collaborate with the PR team on ABU-related press releases, content and social media posts.
• Engage and manage third party specialist agencies to deliver agreed outputs to time, cost and quality to provide flexible capacity

Dimensions

• Direct reports (0)
• Matrix management – up to 10 Marcoms resources matrix-managed to deliver projects and defined outcomes
• Control of budget for agreed projects of approximately $50k-$250k
• Agency relationships with global and local providers – multiple and likely to be managing multiple delivery contracts of around $50k.

Qualifications

Essential Knowledge and Skills:

• Proven organisational and project delivery experience, as well as a history of multi-tasking and working under pressure
• Marketing generalist with understanding across most of events, digital, print, content creation, advertising and agencies with deeper experience in 1 or more of these areas
• Influencing and negotiation skills to manage people to deliver through a matrix and to balance the needs of the ABU against the resources available
• Excellent interpersonal skills and collaborative working style
• Fast moving, quick thinking and delivery focused
• High degree of literacy, first class written communications skills

Desirable Knowledge and Skills:

• Agency and/ or consultancy experience
• Formal project management certification e.g. APM
• Solid experience of working with external agencies and suppliers

Additional Information

You must be eligible to work in this location advertised.

Inmarsat Values:

Our values define Inmarsat’s culture and represent what we believe in. Inmarsat employees aspire to certain behaviours which support our corporate values, they create a stronger working environment and lie at the heart of our continued success as an organisation.

· Accountability – taking ownership, getting results and keeping our promises

· Respect – collaborating, embracing diversity and valuing differences

· Excellence – creating bold solutions for our customers and putting quality at the heart of everything we do