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Marketing Automation Specialist (Pardot)
Mason Blake
Marketing Automation Specialist (Pardot) Job details
Location: London
Date Posted: 31 January 2020
Category: Distribution
Job Type: Permanent
Job ID: J19304
Description
This is a new role with a global investment management firm based in the city. They are expanding their digital marketing capabilities and are looking to recruit an experienced candidate.
The successful candidate will be responsible for growing and maintaining the client’s digital marketing efforts through their marketing automation platform.
Key responsibilities:
- Use Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments, utilising dynamic content with tokens and scripts.
- Work with colleagues across Europe to help deliver campaigns.
- Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
- Test, analyse and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
- Work with different sales distribution channels and understand the sales structure to build effective distributions lists.
Candidate Profile:
- Experience working within financial services in a digital marketing function.
- Competent using HTML/CSS, Pardot and Salesforce.
- Strong communication skills to manage internal stakeholders.