Marketing and Digital Coordinator

Stratford-upon-avon, Warwickshire
COMPTON VERNEY

Job Title: Marketing and Digital Coordinator

Location: Compton Verney, Stratford-upon-Avon

Salary: £25,000 per annum

Job type: 37.5 hours per week, Monday Friday.

Compton Verney is an accredited art gallery and museum set in 120 acres of fabulous Georgian parkland, only eight miles from Stratford-upon-Avon.

We are a registered charity, with the aim of connecting people with Art, nature and creativity . We provide inspiring and entertaining days out for visitors of all ages and backgrounds – whether they have come to see our international art exhibitions, to take part in our wide- ranging activities or to enjoy our extensive landscape.

The Role:

The role of the Marketing and Digital Coordinator is to develop and deliver the marketing, PR and communications for Compton Verney House Charity, working to the Marketing and Audiences Manager and wider Marketing and Admissions team, and across all other teams with a particular focus on audiences and their behaviour.

The post holder will be digitally savvy, able to utilise platforms to extend reach, increase sales and attract visitors to the site. They will be responsible for social media marketing, content creation, website management and data use.

Their communication and written skills will be of a high standard, and as a team player, they will champion internal communications and the Compton Verney brand. They will work with local and regional press, and contractors and support the Marketing and Communications Manager with other external relationships

The Candidate:

• Relevant marketing and communications experience, at least two years.
• Experience of working in marketing campaign delivery and meeting targets/objectives.
• Experience of working in an arts environment.

Skills & Knowledge:

• Good copywriting skills and an ability to adapt marketing and promotional copy for different audiences.
• Excellent communication, interpersonal and organisational skills, and an ability to work well as part of a team.
• An imaginative and proactive approach, able to inspire and see through ideas generated by their colleagues.
• Strong ICT skills including website CMS and email marketing systems.
• Knowledge of ticketing systems and previous experience of data management and reporting.
• A good knowledge of press and media publications and platforms.
• An understanding of GDPR and how it impacts marketing and communications.
• Experience of digital marketing, SEO, analytics and social media.
• Experience of design software (e.g. Adobe InDesign, Photoshop, Canva)
• Previous experience of working with Dot Digital, Hootsuite Social Media management, WordPress and Artifax.
• Previous experience of working with Spektrix (ticketing system).

Attributes & Competencies:

• Commitment to equality, diversity, access and inclusion.
• Able to work on own initiative, assess priorities and manage a varied workload.
• To be able to work confidently and autonomously, and to multi-task at a high level.
• Imaginative and creative.
• Confident and friendly disposition.

Responsibilities and Accountabilities (expected but not limited to):

Marketing and Communications

• Support the Marketing and Communications Manager in the roll out of the marketing plans and strategy to deliver on time, to budget and using audience led data.
• Collect data, monitor ROI and use audience data to inform and deliver campaigns.
• Produce content for, and ensure effective on brand display of, promotional and directional materials around site.

Digital:

• Manage all social media platforms to increase sales, overall reach, click-through rate and visitor numbers.
• Ability to react and anticipate social media trends as related to external events and other cultural and creative activity.
• Take photographs and produce videos for use on digital channels.
• Develop and deliver a social media advertising strategy to deadline and on budget.
• Proficient in the use of Adobe Design software or Canva to create digital content for use across multiple platforms.

Benefits:

• Pension scheme of up to 6% basic salary
• Staff Membership and Discount
• Charity workers discounts i.e. gym memberships, shopping discount codes, insurance discounts
• Holiday allowance up to 28 days relating to length of service.
• Flexible working whenever possible
• Access to a wellbeing portal, App and Employee assistance programme (EAP)
• Free parking
• Eyecare Vouchers
• Life Assurance
• Signed up to More than a Moment Pledge
• Training and Development opportunities

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the experience or relevant job titles of; Content Manager, Digital Marketing, Digital Services Manager, Digital Marketing Manager, Digital Marketing Consultant, Marketing Analyst, Digital Marketing Manager, Digital Content Advisor, Head of Digital Services, Marketing Manager, Digital Content Manager, Head of Digital Content, Marketing Coordinator, Digital Marketing Analyst, Head of Digital Services, Digital Marketing Coordinator will also be considered for this role.