Marketing and Communications Manager

Stratford-upon-avon, Warwickshire
COMPTON VERNEY

Job Title: Marketing and Communications Manager

Location: Compton Verney, Stratford-upon-Avon

Salary: £32,000 – £35,000 per annum dependent upon experience

Job type: 37.5 hours per week, Monday Friday.

Compton Verney is an accredited art gallery and museum set in 120 acres of fabulous Georgian parkland, only eight miles from Stratford-upon-Avon.

We are a registered charity, with the aim of connecting people with Art, nature and creativity . We provide inspiring and entertaining days out for visitors of all ages and backgrounds – whether they have come to see our international art exhibitions, to take part in our wide- ranging activities or to enjoy our extensive landscape.

The role:

The role of the Marketing and Communications Manager is to oversee and develop the marketing, PR and communications for Compton Verney House Charity, and support on creation and delivery of strategy, working to the Head of Marketing and Admissions. The postholder must have an audience and data led approach, with an astute awareness of market segments, communications channels, audience development strategies, key messages and the overall strategy for Compton Verney House Charity.

The objective of the role is to drive footfall, diversify audiences, be the audience and brand champion for the organisation, establish excellent relationships with colleagues, partners and stakeholders and ensure organisational messaging. This role will deliver internal and external communications, work with contractors, partners and designers.

The Candidate:

• At least four years relevant experience gained in a marketing/communications role
• Budget management
• Brand management /development
• A flair for writing and storytelling, and excellent all round communication skills.
• Excellent planning, organisational and admin skills.
• Strong ICT skills including website CMS and email marketing systems.
• Knowledge of ticketing systems and previous experience of data management and reporting.
• Creative, with an eye for strong, impactful imagery and design.
• Significant experience of digital marketing and social media
• Experience of marketing memberships
• An understanding of GDPR and Gift Aid policy and how it impacts marketing and communications.

Responsibilities and Accountabilities (expected but not limited to):

Marketing and Communications

• To be the driving force in planning and delivering Compton Verney s Marketing and Communications Strategy.
• To translate the strategy into engaging seasonal marketing and communications, and audience development plans, with KPIs and budgets, which deliver against audience and sales targets and champion the brand.
• Write and edit compelling and informative copy, adapted for a range of platforms and audiences, and contribute to effective proofing-reading and sign-off procedures to ensure accuracy of content and consistency of brand.

Digital

• Oversee wider digital strategy integrating SEO, social media, content marketing strategy and calendar, optimising conversion from the website/e-newsletter.
• Work with the Membership and Admissions Manager on creating and executing a CRM strategy including email automation.

Website

• Maintain and develop website functionality, working with website agency.
• Co-ordinate with all departments to ensure website content is up-to-date, accurate, consistent and optimised for search engines.

Media and PR

• Ensure effective press and media campaigns are integrated into overall campaigns, developing an effective communications strategy for CV.
• Manage the day-to-day liaison with Compton Verney s media relations agency, advising on prioritisation of activity, agreeing and supplying images, and managing press views.

Team and Development

• Deputise for the Head of Marketing and Admissions as required.
• Line management responsibility for Marketing and Press Co-ordinator, Marketing and Digital Coordinator, volunteers and work experience students.
• Identify and undertake, or recommend for others in the team, training and professional development opportunities as appropriate.

Finance

• Propose and agree forecasts and budget with the Head of Marketing and Admissions.
• Manage and track expenditure and income, achieving agreed targets and maximising the impact of spend.

Data

• Understand and comply with legal obligations in relation to copyright and reproduction, GDPR, and accessibility, and advise colleagues where requested.
• Measure the effectiveness of all marketing activity using audience led data, report on findings, and adapt the overall marketing strategy or individual campaigns based on insight to continually improve marketing practice.

Benefits:

• Pension scheme of up to 6% basic salary
• Staff Membership and Discount
• Charity workers discounts i.e. gym memberships, shopping discount codes, insurance discounts
• Holiday allowance up to 28 days relating to length of service.
• Flexible working whenever possible
• Access to a wellbeing portal, App and Employee assistance programme (EAP)
• Free parking
• Eyecare Vouchers
• Life Assurance
• Signed up to More than a Moment Pledge
• Training and Development opportunities

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the relevant experience or job titles of: Communications Specialist, Public Relations Officer, Public Relations Specialist, PR Executive, Digital Marketing Executive, Social Media Executive, Online Marketing Executive, Marketing Campaign Executive, Marketing Coordinator will be considered for this role